# Autumnal Peanut Butter Pies Reese's Created a Supersized Version of a Peanut Butter Cup By Laura McQuarrie | Published 2021-11-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-pies References: [prnewswire](https://www.prnewswire.com/news-releases/reeses-gives-us-all-another-thing-to-be-thankful-for-with-a-new-9-inch-reeses-thanksgiving-pie-301423737.html) & [shop.hersheys](https://shop.hersheys.com/candy-types/new%21/HSY-008601.html)  Those who couldn't get enough of [Reese's](https://www.trendhunter.com/trends/reeses-2) Peanut Butter Cups over Halloween will be delighted to find that the brand has created nine-inch [peanut butter pies](https://www.trendhunter.com/trends/crumbl-thanksgiving-pies) to add even more sweetness to Thanksgiving celebrations. Touted as the "the largest Reese's Peanut Butter Cup ever for sale," this indulgent peanut butter pie is simply made with chocolate and peanut butter—3.25 pounds of solid peanut butter and chocolate, in fact. The Thanksgiving Pie from Reese's will help to cap off many satisfying meals this Thanksgiving but there are just 3,000 available for a limited time. Reese's Thanksgiving Pie is available for purchase online, while supplies last, and it helps to make the return to in-person gathering and entertaining all the more joyful. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 32% | Activity: 31% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Supersized Food:** There is a growing trend for oversized and indulgent food products such as the nine-inch peanut butter pies. - **Online Limited-time Offerings:** More companies are offering limited-time products online to create a sense of urgency and exclusivity. - **Celebration-specific Treats:** Brands are creating seasonal and holiday-specific treats to offer customers something unique and special for their celebrations. ### Sectors Adopting This - **Food and Beverage:** Opportunities for disruptive innovation include incorporating new flavors and textures into indulgent, seasonal treats. - **E-commerce:** Opportunities for disruptive innovation include creating unique, limited-time online offerings to drive sales and customer engagement. - **Event Planning and Catering:** Opportunities for disruptive innovation include incorporating oversized, indulgent treats like the Reese's peanut butter pie into holiday and celebratory menus. ## Related on Trend Hunter - [Seasonal Peanut Butter Pies](https://www.trendhunter.com/trends/reeses-2.md) - [Chocolate Peanut Butter Pies](https://www.trendhunter.com/trends/peanut-butter-pie-made-with-reeses.md) - [Bite-Sized Chocolate Pumpkins](https://www.trendhunter.com/trends/reeses-peanut-butter-pumpkins.md) - [Caramel-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-caramel-big-cup.md) - [Chip-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-big-cup-with-potato-chips.md) - [Sandwich-Inspired Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-pbj-big-cups.md) - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [Peanut Butter-Focused Desserts](https://www.trendhunter.com/trends/milk-bar1.md) - [Snacking-Friendly Pumpkin-Shaped Chocolates](https://www.trendhunter.com/trends/reeses-mini-pumpkins.md)