<!-- canonical: https://www.trendhunter.com/trends/peanut-butter-packs -->
<!-- robots: noindex -->

# Caffeinated Peanut Butter Packs
The PROBAR Organic Peanut Butter Blend is Infused with Yerba Matte

By M | Published 2016-07-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-packs
References: [trndmonitor](https://trndmonitor.com/snack-spotlight-probar-peanut-butter/) & [theprobar](http://theprobar.com/)

PROBAR is a condiment spread brand that offers consumers a convenient way to bring servings with them on-the-go in sleek and compact [peanut butter packets](https://www.trendhunter.com/trends/protein-peanut-butter). In addition to the packs being ultra portable and ideal for single servings, the peanut butter blend contains yerba mate extract that acts as a natural caffeine agent. This allows consumers a solid alternative to liquid beverages, that can be enjoyed while maintaining a wholesome breakfast.

The peanut butter is a blend of wholesome ingredients that is made with GMO-free and organic peanuts. The condiment is infused with yerba mate extract that provides a [natural does of caffeine](https://www.trendhunter.com/trends/energy-pouches) that is a healthy alternative to coffee or espresso. The creamy spread is packaged in single serve packets and is ideal to take to the office or school.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 18% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Portable Condiment Packets:** There is an opportunity to innovate the design and packaging of other condiments for on-the-go consumption.
- **Caffeinated Spreads:** Others can explore incorporating caffeine into different food products to provide a natural alternative to coffee or energy drinks.
- **Combining Health and Convenience:** Companies can look into blending healthy ingredients into easy-to-carry food products that appeal to busy and health-conscious consumers.

### Industries Being Reshaped

- **Food Packaging:** Companies in this industry can explore designing more portable and convenient packaging for condiments and other food products.
- **Nut Butter Industry:** There is an opportunity to incorporate different ingredients into nut butters such as caffeine, superfoods or other health benefits to differentiate products and attract health-conscious consumers.
- **Healthy Convenience Food Industry:** This industry can offer more on-the-go snack and meal options that are both healthy and convenient for busy people who value their health.

## Related on Trend Hunter

- [Grab-and-Go Nut Butter Bars](https://www.trendhunter.com/trends/chilled-nut-seed-butter-bars.md)
- [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md)
- [Flavor-First Premium Coffee](https://www.trendhunter.com/trends/kraft-caf-barista.md)
- [Caffeinated Chocolate Brownies](https://www.trendhunter.com/trends/energizing-brownies.md)
- [Caffeinated Protein Bars](https://www.trendhunter.com/trends/caffeinated-protein-bar.md)
- [Caffeinated Protein Bars](https://www.trendhunter.com/trends/dark-chocolate-espresso-battle-bar.md)
- [Low-Sugar Caffeinated Protein Bars](https://www.trendhunter.com/trends/caffeinated-protein-bars.md)
- [Nutty High-Protein Oats](https://www.trendhunter.com/trends/quaker-protein-peanut-butter.md)
- [Peanut-Based Beverages](https://www.trendhunter.com/trends/peanutbased-beverages.md)
