# Youthful Peanut Butter Packaging These Peanut Butter Jars Were Designed to Appeal to Children By Mishal Omar | Published 2016-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/nutty-by-nature-peanut-butter.html) & [behance.net](https://www.behance.net/gallery/43150121/Nutty-By-Nature-Branding-WIP) Finding snacks that children enjoy can be challenging and this peanut butter packaging aims to relieve any issues that parents of [picky eaters](https://www.trendhunter.com/trends/pbj-pop) may face. The peanut butter is owned by the brand 'Nutty by Nature' and its packaging was designed by the creative agency 'The Silot.' Through its labeling, the demographics the brand chose to target include children in retail spaces and mothers online. The labeling is peanut-themed and features playful illustrations of children on various adventures. The brand offers three different types of the spread, with [crunchy, creamy and smooth](https://www.trendhunter.com/trends/peanut-butter-snacks1) all being options. This peanut butter packaging successfully uses quirky illustrations in order to appeal to its target demographics -- young children and their parents. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 40% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Playful Packaging:** Opportunity for brands to create packaging designs that are fun and engaging for children. - **Targeted Branding:** Brands can focus on specific demographics, such as children and parents, to create packaging that appeals to their needs and preferences. - **Product Variety:** Brands can offer different options and flavors of a product to cater to various consumer preferences. ### Sectors Adopting This - **Food Packaging:** Innovative packaging designs can be adopted by food brands to make their products stand out on shelves and attract children and parents. - **Creative Agency:** Opportunity for creative agencies to collaborate with brands to develop visually appealing and child-friendly packaging designs. - **Snack Food:** Snack food companies can explore playful packaging concepts to make their products more appealing and engaging for young consumers. ## Related on Trend Hunter - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Reimagined Peanut Butter Jars](https://www.trendhunter.com/trends/one-trick-pony-2.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Human-Inspired Dog Butters](https://www.trendhunter.com/trends/peamutt-squeezy.md) - [Button-Shaped Peanut Butter Treats](https://www.trendhunter.com/trends/peanut-butter-buttons.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Modern Peanut Butter Packets](https://www.trendhunter.com/trends/one-trick-pony-1.md) - [Nostalgic Packed Lunches](https://www.trendhunter.com/trends/pbj-packed-lunch-specials.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md)