# Creamy Peanut Butter Bars Gatsby's Peanut Butter Madness is Filled with Crunchy, Salty Peanuts By Laura McQuarrie | Published 2022-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-madness References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4397-new-on-the-shelves) & [gatsbychocolate](https://www.gatsbychocolate.com/products/peanut-butter-madness)  Gatsby's Peanut Butter Madness is a creamy peanut butter bar that was made with [peanut butter cup lovers](https://www.trendhunter.com/trends/peanut-butter-cup-protein-bar) in mind. This decadent bar is filled with crunchy, salty peanut pieces and it's a healthy chocolate treat that boasts just 70 calories per serving. The [low-sugar, low-carb peanut butter bar](https://www.trendhunter.com/trends/sea-salt-caramel-chocolate-cookie-bar) is suitable for those following the [keto diet](https://www.trendhunter.com/trends/peanut-butter-caramel-crunch) and it is full of creamy and nutty flavors that offer guilt-free satisfaction. In fact, the Peanut Butter Madness bar has twice to three times fewer calories than other premium chocolate bars on the market. This creamy peanut butter chocolate bar is low in sugar and calories because it is made with a modified plant-based oil that tastes and functions like fat but with fewer calories. For sweetness, the bar uses a combination of allulose, erythritol and soluble corn fiber. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 48% | Activity: 48% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Chocolate Bars:** Innovative food companies can create low-sugar chocolate bars with modified plant-based oil and natural sweeteners to cater to the increasing demand for healthier options. - **Keto-friendly Snacks:** With the rise of the keto diet, businesses can develop keto-friendly snacks like Gatsby's Peanut Butter Madness bar that meets the dietary requirements of their customers. - **Plant-based Oil Alternatives:** In light of the health concerns about regular oils, there is an opportunity for companies to develop and market plant-based oil alternatives that have fewer calories and lower fat content. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can leverage innovative ingredients and production methods to create healthier snacking options like low-sugar and keto-friendly snacks. - **Health and Wellness:** The health and wellness industry can capitalize on the increasing demand for healthier snacking options by promoting low-sugar and keto-friendly snacks as part of a healthy lifestyle. - **Agriculture:** The agriculture industry can explore the development of new plant-based oils to meet the demand for healthier oil alternatives in the food industry. ## Related on Trend Hunter - [Low-Calorie Peanut Butter Cups](https://www.trendhunter.com/trends/lowcalorie-peanut-butter-cups.md) - [Nutty Low-Sugar Cookie Bars](https://www.trendhunter.com/trends/dark-chocolate-cookie-bar.md) - [Low-Calorie Chocolate Bars](https://www.trendhunter.com/trends/lowestcalorie-chocolate-bar.md) - [Keto-Friendly Peanut Butter Snacks](https://www.trendhunter.com/trends/peanut-butter-keto.md) - [Low-Sugar Crunch Bars](https://www.trendhunter.com/trends/crunch-bar.md) - [Delicious Protein Keto Bars](https://www.trendhunter.com/trends/no-sugar-company.md) - [Peanut Butter-Packed Chocolate Cups](https://www.trendhunter.com/trends/topless-peanut-butter-cups.md) - [Peanut Butter-Inspired Protein Bars](https://www.trendhunter.com/trends/genius-gourmet.md) - [Low-Sugar Peanut Butter Cups](https://www.trendhunter.com/trends/mini-peanut-butter-cups.md)