# Sandwich-Inspired S'mores The Peanut Butter & Jelly S’mores are Perfect for the Long We By Marina Rotharmel | Published 2012-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-jelly-smores References: [neatorama](http://www.neatorama.com/2012/08/27/Peanut-Butter-and-Jelly-Smores/) & [steaknpotatoeskindagurl.blogspot](http://steaknpotatoeskindagurl.blogspot.ca/2012/04/peanut-butter-and-jelly-smores-improv.html) Many like to indulge in desserts every now and again, so why not try out a peanut butter and jelly s’more, a delicious treat that combines two childhood favorites. These sandwiches are classic, so just imagine the taste sensation when instead of bread you use a graham cracker, complete with a gooey marshmallow inside to boot. The recipe and ingenious idea for the campfire goodie comes from Kristan from the SteakNPotatoesKindaGurl blog. All you need to recreate this awesome recipe is chocolate, marshmallows, graham crackers, peanut butter, your choice of jelly and a toasty fire. This would be a fun idea to try on any [camping trip](https://www.trendhunter.com/trends/breyers-campfire-collection). ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Food Fusion:** Combining two childhood foods creates a unique flavor experience, challenging food creators to push boundaries and innovate. - **Campfire Gourmet:** There's potential to create more diverse and indulgent campfire desserts, driving the market for gourmet camping food and gear. - **DIY Dessert Kits:** Consumers could be interested in DIY dessert kits that offer new takes on classic recipes, providing all of the necessary ingredients and instructions. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has the opportunity to innovate on classic recipes, creating hybrid desserts and tapping into food-focused camping gear and accessories. - **Travel and Outdoor Recreation:** Outdoor recreation companies could invest in creating gourmet food options for camping and other outdoor pursuits, catering to the demand for high-quality camping food. - **Subscription Boxes:** Subscription box companies specializing in food products could create kits for DIY desserts, providing consumers with all of the ingredients to create unique and indulgent treats at home. ## Related on Trend Hunter - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [S'mores Ice Cream Pints](https://www.trendhunter.com/trends/ben-jerrys-pb-smore.md) - [Nutty S’mores-Inspired Desserts](https://www.trendhunter.com/trends/peanut-butter-smores-pizookie.md) - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [Sweet Sandwich Kits](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit.md) - [Sandwich-Inspired Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-pbj-big-cups.md) - [Sandwich-Inspired Chocolate Candies](https://www.trendhunter.com/trends/peanut-butter-jelly-mms.md) - [Sandwich-Flavored Ice Creams](https://www.trendhunter.com/trends/peanut-butter-and-jelly-flavor.md) - [Fireside Snack-Inspired Cookies](https://www.trendhunter.com/trends/new-smores-cookie-1.md)