# Sandwich-Flavored Protein Bars The Grenade Peanut Butter & Jelly Protein Bar is Low in Sugar By Michael Hemsworth | Published 2022-01-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-jelly-protein-bar References: [foodbev](https://www.foodbev.com/news/grenade-launches-new-peanut-butter-jelly-protein-bar/) & [row.grenade](https://row.grenade.com)  The [Grenade](https://www.trendhunter.com/trends/oreo-protein-bar) Peanut [Butter &](https://www.trendhunter.com/trends/peanut-butter-jelly-mms) Jelly protein bar is arriving from the brand in the UK to provide consumers with access to an iconic and widely popular flavor to help athletes refuel in a childhood-inspired manner. Featuring 20-grams of protein, the bar has 1.8-grams of sugar and features a peanut butter-flavored nougat inside that's paired with a strawberry caramel layer. The bar is further enhanced with additional chunks of peanuts along with a milk chocolate coating. Head of Product Rob Page spoke on the new Grenade Peanut Butter & Jelly protein bar saying, "One of the cornerstones of Grenade’s success lies in our continual focus on health, taste and innovation, so we’re delighted to bring this American-inspired snack to the table. Launched at a time where the country is embracing healthier lifestyles, following the success of our White Chocolate Salted Peanut and Peanut Nutter bars, we’re confident our customers will love this new addition, with nuts fast becoming a growing on-trend ingredient.” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 16% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Childhood-inspired Protein Bars:** Opportunities for the protein bar industry to create innovative and nostalgic flavors to attract health-conscious consumers. - **Low-sugar Sports Nutrition:** Opportunities to develop sports nutrition products with low sugar and balanced macronutrient profiles to cater to athletes' performance and health needs. - **Innovative Protein Sources:** Opportunities for the food industry to create protein bars with plant-based, insect-based or lab-grown proteins to cater to consumers' sustainability and ethical concerns. ### Where This Applies - **Sports Nutrition:** Innovative flavors and formulations can help sports nutrition companies gain market share and appeal to health-conscious consumers. - **Food and Beverage:** Creating innovative protein bar flavors and experimenting with new protein sources can help food and beverage companies stand out in a crowded market and cater to shifting consumer preferences. - **Health and Wellness:** Developing protein bars with low sugar and balanced macronutrient profiles can help health and wellness companies provide a functional food option for consumers to support healthy lifestyles. ## Related on Trend Hunter - [Low-Sugar Protein Flapjacks](https://www.trendhunter.com/trends/grenade-protein-flapjack.md) - [Sandwich Cookie Protein Bars](https://www.trendhunter.com/trends/oreo-protein-bar.md) - [Peanut Butter Protein Snacks](https://www.trendhunter.com/trends/warrior-crunch.md) - [Exclusive High Protein Bars](https://www.trendhunter.com/trends/exclusive-high-protein-bar.md) - [Vanilla Cookie-Flavored Protein Bars](https://www.trendhunter.com/trends/grenade-oreo-white-protein-bar.md) - [Jelly Bean-Flavored Protein Bars](https://www.trendhunter.com/trends/myprotein-layered-bar.md) - [PB&J-Inspired Snack Bars](https://www.trendhunter.com/trends/no-bread-pbj.md) - [Citrusy Cheesecake Protein Bars](https://www.trendhunter.com/trends/grenade-lemon-cheesecake-protein-bar.md) - [Soft Core Protein Bars](https://www.trendhunter.com/trends/grenade-cadbury-creme-egg-protein-bar.md)