# Sandwich-Inspired Chocolate Candies New Peanut Butter & Jelly M&M's are Coming in December By Katherine Pendrill | Published 2024-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-jelly-mms References: [brandeating](https://www.brandeating.com/2024/09/new-peanut-butter-and-jelly-m-and-ms.html) & [mms](https://www.mms.com/en-us/peanut-butter-jelly)  [PB&J](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit) fans get ready because it looks like [Peanut Butter & Jelly](https://www.trendhunter.com/trends/exclusive-high-protein-bar) M&M's will be hitting store shelves in December of 2024. Described as a "comforting twist on a classic favorite," the new Peanut Butter & Jelly M&M's deliver the sweet and nutty pairing of a staple childhood sandwich. Each pack features berry-flavored, bite-sized chocolate candies, all filled with a smooth and nutty peanut butter center. As Gabrielle Wesley, Chief Marketing Officer, [Mars Wrigley North America](https://www.trendhunter.com/trends/mms-mega-peanut-butter), explains, "Our new M&M'S Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared." In addition to the usual size, the new Peanut Butter & Jelly M&M's will also be available in Mini and Mega varieties. Image Credit: M&M's ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 93% | Activity: 97% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Flavor Combinations:** Nostalgic flavor combinations, like the PB&J M&M's, tap into consumers' desire for comfort foods from their childhood. - **Multi-size Offerings:** Offering multiple sizes such as Mini and Mega varieties provides customers with more options to suit their snacking preferences. - **Flavor Innovation in Confectionery:** Flavor innovation in confectionery products can differentiate brands by creating unique taste experiences that stand out in the market. ### Sectors Adopting This - **Confectionery:** The confectionery industry continually evolves with new flavor combinations, enhancing product appeal and broadening its market reach. - **Snack Foods:** Snack food manufacturers benefit from integrating beloved flavors into convenient, bite-sized formats that appeal to a wide range of consumers. - **Retail:** Retailers can capitalize on innovation in product variety and packaging, drawing consumers with exclusive, limited-edition flavors. ## Related on Trend Hunter - [Nutty Ice Cream Sandwiches](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich.md) - [Nostalgic Packed Lunches](https://www.trendhunter.com/trends/pbj-packed-lunch-specials.md) - [Jammy Sandwich Ice Creams](https://www.trendhunter.com/trends/pb-n-j-ice-cream.md) - [Sandwich-Inspired Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-pbj-big-cups.md) - [Prehistoric Blockbuster Candies](https://www.trendhunter.com/trends/mms-mega-peanut-butter.md) - [Bakery Dessert Chocolate Candies](https://www.trendhunter.com/trends/mms-bakery-collection.md) - [Pb&J-Inspired Cereals](https://www.trendhunter.com/trends/reeses-puffs-pbj-cereal.md) - [Mini-Sized Peanut Butter Candies](https://www.trendhunter.com/trends/mms-peanut-butter-minis.md) - [Sweet Sandwich Kits](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit.md)