# Limited-Edition Candy Bar Drinks The 7-Eleven Reese's Peanut Butter Hot Chocolate is Decadent By Michael Hemsworth | Published 2018-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-hot-chocolate References: [brandeating](http://www.brandeating.com/2018/03/7-eleven-pours-new-reeses-peanut-butter-hot-chocolate.html) & [7-eleven](https://www.7-eleven.com) The 7-Eleven Reese's Peanut Butter Hot Chocolate has been announced by the convenience store brand as a new limited-edition drink that will be appreciated by those who favor the [classic candy bar](https://www.trendhunter.com/trends/reeses-fast-break-bar). Available for a limited time from participating locations across the US, the hot beverage has been announced alongside the [Reese's Peanut Butter Cup](https://www.trendhunter.com/trends/deconstructed-peanut-butter-cup-kit)-topped donut. The hot drink speaks to the growing desire amongst consumers for food products that offer a new way to enjoy [classic flavors](https://www.trendhunter.com/trends/reeses-dipped-peanuts) to switch up perceptions of how favorite treats can be consumed. The 7-Eleven Reese's Peanut Butter Hot Chocolate is an indulgent beverage option that can be enjoyed by consumers of all ages thanks to the caffeine-free profile that it has to appeal to Generation Z shoppers. Image Credit: 7-Eleven ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited-edition Candy Bar Beverages:** As consumers crave new ways to enjoy classic flavors, limited-edition candy bar beverages offer a unique and indulgent spin on traditional drinks. - **Innovative Hot Beverage Offerings:** By offering innovative hot beverage options, brands can attract a wider audience and tap into consumer demand for new and unique drink experiences. - **Non-caffeinated Indulgent Drinks:** Caffeine-free indulgent drinks like the 7-Eleven Reese's Peanut Butter Hot Chocolate can appeal to a wide range of consumers, particularly Generation Z shoppers who prioritize health and wellness. ### Who This Affects Most - **Convenience Stores:** Convenience stores that offer limited-edition candy bar beverages can differentiate themselves from competitors and attract consumers who are looking for new and unique food and drink experiences. - **Food and Beverage Industry:** The food and beverage industry can capitalize on consumer demand for new and unique products by offering innovative hot beverage options and limited-edition candy bar beverages. - **Generation Z Marketing:** Brands that offer non-caffeinated indulgent drinks like the 7-Eleven Reese's Peanut Butter Hot Chocolate can attract Generation Z shoppers who prioritize health and wellness and are looking for unique and indulgent food and drink options. ## Related on Trend Hunter - [Convenience Store Holiday Beverages](https://www.trendhunter.com/trends/winter-wonderland-cocoa.md) - [Canned Chocolate-Flavored Coffees](https://www.trendhunter.com/trends/international-delight-1.md) - [Extra-Rich Restaurant Hot Chocolates](https://www.trendhunter.com/trends/cracker-barrel-fudge-hot-chocolate.md) - [Branded Nutty Chocolate Shakes](https://www.trendhunter.com/trends/chocolate-peanut-butter-shake.md) - [Chocolate-Topped Cinnamon Buns](https://www.trendhunter.com/trends/cinnabon-5.md) - [Sandwich-Flavored Cappuccinos](https://www.trendhunter.com/trends/peanut-butter-and-jams-cappuccino.md) - [Festive Convenience Store Coffees](https://www.trendhunter.com/trends/holiday-coffee.md) - [Melting Dessert Candy Bars](https://www.trendhunter.com/trends/reeses-chocolate-lava-big-cup.md) - [Collaborative Candy-Flavored Drink Mixes](https://www.trendhunter.com/trends/candy-shop-cocoa.md)