# Ultra-Nutritious Nut Butters MeWe's Peanut Butter for Kids is Packed with Vitamins & Minerals By Laura McQuarrie | Published 2019-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-for-kids References: [nosh](https://www.nosh.com/news/2019/gallery-new-products-of-november#pic-9) & [mewenutrition](https://www.mewenutrition.com/collections/kids-nutrition) In 2010, MeWe created a fortified nut butter called Plumpy’Nut and saw an opportunity to support people of all ages who need extra nutrition—MeWe now makes ultra-nutritious peanut butter for kids, babies and adults. One of the newest additions to the brand's product portfolio is a line of [peanut butter packets for kids](https://www.trendhunter.com/trends/kids-superfuel) that are full of eight grams of protein, plus 24 vitamins and minerals. The [nutritious peanut butter products](https://www.trendhunter.com/trends/whole-earth-100-nuts) are offered in decadent, kid-friendly flavors like Cookie Dough, Chocolate Brownie and Birthday Cake that are sure to please children ages one and up. MeWe puts 100% of its profits towards [ending childhood malnutrition](https://www.trendhunter.com/trends/growhappy) worldwide—to date, its products have impacted 10 million children across 50 countries. Image Credit: MeWe ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fortified Nut Butters:** Developing nut butter products fortified with vitamins and minerals presents an opportunity to address the nutritional needs of all age groups. - **Kid-friendly Flavors:** Creating decadent and appealing flavors like Cookie Dough, Chocolate Brownie, and Birthday Cake in nut butter products can target children's taste preferences. - **Nut Butter for Social Impact:** Using nut butter products as a means to tackle childhood malnutrition presents an opportunity for businesses to contribute to global social causes while providing nutritious food. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore the development of fortified nut butter products to cater to different age groups and meet nutritional needs. - **Child Nutrition:** The child nutrition industry can benefit from creating kid-friendly flavors in nut butter products as a way to encourage healthier eating habits in children. - **Social Impact:** Social impact organizations and businesses can leverage the production and sale of nut butter products to address childhood malnutrition on a global scale. ## Related on Trend Hunter - [Functional Nutrition Nut Butters](https://www.trendhunter.com/trends/nutri-butter.md) - [High-Protein Nut Butters](https://www.trendhunter.com/trends/high-protein-nut-butter.md) - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md) - [Brain-Boosting Nut Spreads](https://www.trendhunter.com/trends/brain-boosting-peanut-spread.md) - [Protein Peanut Butters](https://www.trendhunter.com/trends/protein-peanut-butter.md) - [Superfood Nut Butters](https://www.trendhunter.com/trends/superfood-nut-butter.md) - [Childhood Cereal Nut Butters](https://www.trendhunter.com/trends/fit-butters.md) - [Proactive Peanut Butter Puffs](https://www.trendhunter.com/trends/peanut-puff.md) - [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md)