# Peanut Butter Chocolate Eggs Reese's Peanut Butter Filled Egg is Oversized and Ready For Easter By Amy Duong | Published 2019-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-filled-egg References: [cosmopolitan](https://www.cosmopolitan.com/uk/worklife/a26781998/reeses-peanut-butter-easter-egg/) & [amazon](https://www.amazon.co.uk/?tag=trenhunt0f-20) [Reese's](https://www.trendhunter.com/trends/2025-easter-treats) new Peanut Butter Filled Egg prepares for Easter and arrives in an oversized form as well. The [Hershey Company](https://www.trendhunter.com/trends/the-hershey-company-easter) describes it as "Reese’s eggs are filled with mouth-watering Reese's peanut butter filling and are all covered in a [chocolate egg shell](https://www.trendhunter.com/trends/orange-cream-filled-egg)." Breaching traditional chocolate eggs, which either arrive hollow or entirely in chocolate, Reese's stuffs the center with peanut butter filling, directly replicating its iconic cups. Notably, the sweet is in a half egg form, filling the center with 170g of chocolate and peanut butter. The milk chocolate shell is 1/3 inch thick and it is packaged in a box that features a see-through section to showcase the egg along with floral graphics to be more festive. The shell is also textured to resemble some classic Easter egg designs. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 39% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Peanut Butter Filling Trend:** The trend of filling chocolate eggs with non-traditional fillings, like peanut butter, provides an opportunity for companies to create unique Easter treats. - **Oversized Easter Treat Trend:** The trend of creating oversized Easter treats, like Reese's Peanut Butter Filled Egg, creates an opportunity for companies to offer new experiences to consumers. - **Textured Easter Egg Shell Trend:** The trend of adding texture to Easter egg shells, like Reese's Peanut Butter Filled Egg, presents an opportunity for companies to provide a multisensory experience for consumers. ### Where This Applies - **Confectionery Industry:** The confectionery industry can capitalize on the trend of filling chocolate eggs with non-traditional fillings to create unique Easter treats. - **Food Packaging Industry:** The food packaging industry can offer new solutions for packaging oversized Easter treats to provide consumers with a better unboxing experience. - **Multisensory Branding Industry:** The multisensory branding industry can provide companies with innovative textured designs to create a more engaging experience for consumers when consuming Easter treats. ## Related on Trend Hunter - [Peanut-Butter-Chocolate Easter Treats](https://www.trendhunter.com/trends/2025-easter-treats.md) - [Factory-Delivered Peanut Treats](https://www.trendhunter.com/trends/direct-from-the-factory-1.md) - [Seasonal Springtime Chocolate Ranges](https://www.trendhunter.com/trends/the-hershey-company-easter.md) - [Large Cream Chocolate Eggs](https://www.trendhunter.com/trends/creme-egg-2.md) - [Flavor-Filled Easter Chocolates](https://www.trendhunter.com/trends/chocolove-filled-eggs.md) - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [Filled Chocolate Easter Eggs](https://www.trendhunter.com/trends/filled-chocolate-easter-eggs.md) - [Pyramid-Shaped Chocolate Eggs](https://www.trendhunter.com/trends/edgy-egg.md) - [Animal-Inspired Easter Candies](https://www.trendhunter.com/trends/hershey-easter-products.md)