# Nutty Easter Egg Donuts Krispy Kreme is Selling a Reese’s Peanut Butter Egg Donut This Easter By Katherine Pendrill | Published 2018-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-egg References: [thedailymeal](https://www.thedailymeal.com/eat/krispy-kreme-reeses-egg-doughnut) & [twitter](https://twitter.com/reeses/status/976873784278953996) While most people associate Easter with chocolate eggs, [Krispy Kreme](https://www.trendhunter.com/trends/krispy-kreme-spring-minis-donuts) is offering a new form of indulgence with its limited-edition Reese’s Peanut Butter Egg donut. Perfect for kids and adults alike, this nutty pastry is a delicious way to celebrate the Easter holiday. Set to hit stores on March 19th, the Reese’s Peanut Butter Egg donut is a limited-edition treat available just for Easter. The donut itself boasts an unglazed shell that is dipped in chocolate icing and filled with a blend of peanut butter 'Kreme.' To complete the Easter egg aesthetic, the donut is decorated with blue and yellow frosting and a sprinkling of crushed peanuts. The result is a chocolaty peanut butter treat with a festive twist. By collaborating with Reese’s, Krispy Kreme demonstrates the many opportunities for co-branding during the Easter season. Image Credit: *Krispy Kreme.* ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 65% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Co-branding Opportunities:** Collaborating with popular brands during holiday seasons can create unique and enticing products. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore collaborations with well-known brands to create innovative and seasonal treats. ## Related on Trend Hunter - [Easter-Honoring Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-hoppy-easter.md) - [Candy-Topped Easter Donuts](https://www.trendhunter.com/trends/dreamdonut.md) - [Peanut Butter Doughnut Collections](https://www.trendhunter.com/trends/reeses-salty-sweet-doughnuts.md) - [Peanut-Butter-Chocolate Easter Treats](https://www.trendhunter.com/trends/2025-easter-treats.md) - [Marshmallow-Topped Easter Donuts](https://www.trendhunter.com/trends/easter-raised-donut.md) - [Miniature Springtime Donuts](https://www.trendhunter.com/trends/krispy-kreme-spring-minis-donuts.md) - [Viral Easter-Themed Donuts](https://www.trendhunter.com/trends/donutelier.md) - [Easy-to-Enjoy Easter Chocolates](https://www.trendhunter.com/trends/reeses-peanut-butter-mini-eggs.md) - [Miniature Springtime Doughnuts](https://www.trendhunter.com/trends/krispy-kreme-spring-minis.md)