# Peanut Butter-Stuffed Snack Cakes Hostess Recently Debuted New Peanut Butter Ding Dongs By Katherine Pendrill | Published 2018-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-ding-dongs References: [chewboom](https://www.chewboom.com/2018/04/05/hostess-launches-new-peanut-butter-ding-dongs/) & [businesswire](https://www.businesswire.com/news/home/20180405005106/en/Hostess-Brands-Continues-Expand-Peanut-Butter-Portfolio) With nut butter continuing to rise in popularity, Hostess has just announced the debut of new Peanut Butter [Ding Dongs](https://www.trendhunter.com/trends/hostess-popcorn-snack). While the nutty new snack cakes are an ideal after-school snack for kids, peanut butter-loving adults are sure to enjoy them as well. Described as "a triple threat of peanut butter," the new Ding Dongs consist of a nutty peanut butter cake base, which is stuffed with a creamy peanut butter filling and topped with an indulgent peanut butter and chocolate fudge drizzle. According to Keith Peterfeso of [Hostess Brands](https://www.trendhunter.com/trends/creepy-caramel-ding-dongs), the new flavor is the result of rapid growth of the Ding Dongs brand since the debut of [White Fudge](https://www.trendhunter.com/trends/white-pine) Ding Dongs last year. Available in both single-serve and multi-pack formats, Peanut Butter Ding Dongs are an indulgent new snack option. Image Credit: *Hostess.* ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Nut Butter Snacks:** The rise in popularity of nut butter presents an opportunity for innovative snack creations, such as peanut butter-stuffed snack cakes. - **Indulgent Flavor Combinations:** Creating unique and indulgent flavor combinations, like peanut butter and chocolate fudge, can attract consumers seeking indulgent snack options. - **Expansion of Established Brands:** Expanding established snack brands with new, innovative flavors, such as peanut butter Ding Dongs, can capitalize on existing customer loyalty while attracting new consumers. ### Sectors Adopting This - **Bakery:** Innovative nut butter snacks like peanut butter-stuffed snack cakes can disrupt the traditional bakery industry by offering new and exciting flavor options. - **Confectionery:** The combination of peanut butter and chocolate fudge in snack cakes presents a disruptive innovation opportunity in the confectionery industry, appealing to consumers' love for sweet indulgences. - **Snack Food:** The introduction of peanut butter Ding Dongs demonstrates a disruptive innovation opportunity in the snack food industry, catering to the growing demand for unique and indulgent snack options. ## Related on Trend Hunter - [Halloween-Themed Cake Snacks](https://www.trendhunter.com/trends/creepy-caramel-ding-dongs.md) - [Nutty Soft-Baked Chocolate Sandwiches](https://www.trendhunter.com/trends/oreo-peanut-butter-cakesters.md) - [Snack Cake Popcorn Snacks](https://www.trendhunter.com/trends/hostess-popcorn-snack.md) - [Wafer Bar Snack Cakes](https://www.trendhunter.com/trends/nutty-buddy-cakes.md) - [Mini Chocolate Bundt Cakes](https://www.trendhunter.com/trends/chocolate-drizzle-baby-bundts.md) - [Baking-Ready Snack Cake Wafers](https://www.trendhunter.com/trends/hostess-candy-wafers.md) - [Extra-Chocolatey Snack Cakes](https://www.trendhunter.com/trends/chocolate-lovers-twinkies.md) - [Snack Cake-Flavored Lattes](https://www.trendhunter.com/trends/hostess.md) - [Nutty Chocolate Dipped Doughnuts](https://www.trendhunter.com/trends/pbc-doughnut.md)