# Frozen Candy-Inspired Treats The Reese’s Frozen Peanut Butter Dessert Cups are at Sam's Club By Michael Hemsworth | Published 2023-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-dessert-cups References: [brandeating](https://www.brandeating.com/2023/07/new-reeses-frozen-peanut-butter-dessert-cups-coming-to-sams-club.html) & [samsclub](https://www.samsclub.com)  The [Reese’s](https://www.trendhunter.com/trends/reeses) Frozen Peanut Butter Dessert Cups are a new take on the brand's signature [peanut butter and chocolate candy bar](https://www.trendhunter.com/trends/candy-bar-ice-cream) product arriving this summertime to satisfy cravings for sweet treats. The product features a 3.3-ounce serving size that boasts a Reese's peanut butter swirl covered in a milk chocolate coating. The frozen nature of the snack makes it the perfect option for avid fans of the peanut butter cups to try out and also plays on the consumer ritual of placing the brand's candy bar into the freezer prior to eating it. The Reese’s Frozen Peanut Butter Dessert Cups are arriving as an exclusive product for [Sam's Club](https://www.trendhunter.com/trends/mint-chocolate-brownie-sundae) shoppers and come in boxes of 24 servings priced at $19.98. Image Credit: Sam's Club ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 27% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Frozen Candy-inspired Treats:** The frozen nature of the snack makes it the perfect option for avid fans of the peanut butter cups to try out and also plays on the consumer ritual of placing the brand's candy bar into the freezer prior to eating it. - **Exclusive Product Offerings:** The Reese’s Frozen Peanut Butter Dessert Cups are arriving as an exclusive product for Sam's Club shoppers and come in boxes of 24 servings priced at $19.98. - **Satisfying Sweet Cravings:** The Reese’s Frozen Peanut Butter Dessert Cups are a new take on the brand's signature peanut butter and chocolate candy bar product arriving this summertime to satisfy cravings for sweet treats. ### Where This Applies - **Frozen Desserts:** The frozen nature of the snack makes it the perfect option for avid fans of the peanut butter cups to try out and also plays on the consumer ritual of placing the brand's candy bar into the freezer prior to eating it. - **Retail:** The Reese’s Frozen Peanut Butter Dessert Cups are arriving as an exclusive product for Sam's Club shoppers and come in boxes of 24 servings priced at $19.98. - **Confectionery:** The Reese’s Frozen Peanut Butter Dessert Cups are a new take on the brand's signature peanut butter and chocolate candy bar product arriving this summertime to satisfy cravings for sweet treats. ## Related on Trend Hunter - [Frozen Peanut Butter Treats](https://www.trendhunter.com/trends/reeses.md) - [Branded Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-ice-cream-products.md) - [Frozen Chocolate Banana Slices](https://www.trendhunter.com/trends/reeses-frozen-fruit-banana-slices.md) - [Seasonal Peanut Butter Pies](https://www.trendhunter.com/trends/reeses-2.md) - [Chocolate-Covered Frozen Fruit Desserts](https://www.trendhunter.com/trends/hersheys-frozen-fruit.md) - [Peanut Butter Custard Desserts](https://www.trendhunter.com/trends/reeses-crunchy-peanut-butter-concrete.md) - [Sandwich-Inspired Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-pbj-big-cups.md) - [Crunchy Frozen Chocolate Bars](https://www.trendhunter.com/trends/snickers-crunchy-peanut-butter-ice-cream-bar.md) - [Seasonal Candy-Infused Frozen Treats](https://www.trendhunter.com/trends/softserve-treats.md)