# Permissible Chocolate Bar Treats The DOVE Peanut Butter & Dark Chocolate PROMISES is High-Quality By Michael Hemsworth | Published 2017-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-dark-chocolate References: [preparedfoods](http://www.preparedfoods.com/articles/119970-silky-smooth-dark-chocolate-peanut-butter-promises) The new [DOVE](https://www.trendhunter.com/trends/molten-lava-caramel-promises) Peanut Butter & Dark Chocolate PROMISES candy bar comes as a more savory option to enjoy from the brand that fuses premium ingredients with a popular theme emerging throughout the snacking world. The candy bar utilizes [dark chocolate](https://www.trendhunter.com/trends/dark-chocolate-bites) in order to highlight it as a somewhat healthier alternative to traditional milk chocolate, which makes it more appealing for those who are looking for ways to indulge without the associated guilt. The DOVE Peanut Butter & Dark Chocolate PROMISES candy bar is crafted from premium ingredients including [peanut butter creme](https://www.trendhunter.com/trends/topless-peanut-butter-cups) and cocoa beans that have been roasted using a traditional European method. This makes the chocolate treat a promising snack to enjoy that won't bring the associated guilt that other options on the market might cause. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Healthier Alternative Chocolate:** Disruptive innovation opportunity: Develop new chocolate products that use dark chocolate and high-quality ingredients to appeal to health-conscious consumers. - **Savory Snacking:** Disruptive innovation opportunity: Create savory snack options that incorporate premium ingredients and unique flavors to cater to the changing snacking preferences of consumers. - **Guilt-free Indulgence:** Disruptive innovation opportunity: Invent guilt-free indulgence products that offer a satisfying taste experience without compromising on quality ingredients or nutritional value. ### Who This Affects Most - **Chocolate Industry:** Disruptive innovation opportunity: Introduce innovative production methods and ingredients to create healthier and guilt-free chocolate options for consumers. - **Snack Food Industry:** Disruptive innovation opportunity: Develop new savory snack products that cater to the evolving tastes and preferences of consumers. - **Confectionery Industry:** Disruptive innovation opportunity: Explore the creation of guilt-free indulgence treats that provide a delightful snack experience while meeting the demand for healthier options. ## Related on Trend Hunter - [Dark Chocolate Ganache Treats](https://www.trendhunter.com/trends/dark-chocolate-ganache-dove-promises.md) - [Chocolaty Lava-Like Treats](https://www.trendhunter.com/trends/molten-lava-caramel-promises.md) - [Dessert-Inspired Chocolate Treats](https://www.trendhunter.com/trends/dove-chocolate-2.md) - [Sugar-Conscious Snack Bars](https://www.trendhunter.com/trends/caramel-peanut-nougat-bars.md) - [Dark Chocolate Pudding Snacks](https://www.trendhunter.com/trends/dark-chocolate-pudding-cups.md) - [Nutrient-Packed Chocolate Bars](https://www.trendhunter.com/trends/chocolove-bars.md) - [Low-Calorie Chocolate Nougat Bars](https://www.trendhunter.com/trends/cadbury-delights.md) - [Candy-Inspired Protein Bars](https://www.trendhunter.com/trends/one-bars.md) - [Low-Sugar Chocolate Snacks](https://www.trendhunter.com/trends/dark-milk-chocolate-toffee-almond-sea-salt-snaps.md)