# Nutty Co-Branded Milkshakes f'real's Peanut Butter Cup Milkshake is Made with Reese's Chocolate By Laura McQuarrie | Published 2016-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-cup-milkshake References: [freal](http://www.freal.com/peanut-butter-cup-milkshake/) The 'Peanut Butter Cup Milkshake' by f'real is a creamy chilled beverage that's inspired by a delightful food treat. What gives the shake the authentic taste of a peanut butter cup is a plain ice cream base that's combined with real peanut butter cup pieces and peanut butter from [Reese's](https://www.trendhunter.com/trends/chocolate-peanut-butter-shake), as well as crunchy Milk Chocolate Chips from [Hershey's](https://www.trendhunter.com/trends/mondelz-international-and-hershey) for texture. The peanut butter cup-based milkshake is exactly what a Reese's Peanut Butter Cup fan would enjoy in beverage form. f'real also makes a Cookies 'n Cream Milkshake, although there are no official ties to the [Oreo](https://www.trendhunter.com/trends/oreo-candy-cane-milkshake) brand in its ingredient list or branding. With the rise in foodie culture, adventurous food and beverage crossovers are appearing on the market, including a number of officially licensed products from marquee brands that dominate in their respective categories. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Milkshakes:** A growing trend is co-branded milkshakes, with collaborations between well-known brands in the food and beverage industry. - **Adventurous Flavors:** An emerging trend is incorporating adventurous flavors and textures in traditional treats, such as including unconventional ingredients in milkshakes. - **Licensed Products:** The popularity of officially licensed products is increasing, leading to more branded collaborations that appeal to fans of specific brands. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry is ripe for potential co-branded offerings and innovative flavor combinations to meet consumer demand for unique and exciting options. - **Branding and Licensing:** The rise of licensed products and collaborations presents opportunities for branding and licensing companies to develop strategic partnerships. - **Consumer Goods and Retail:** Collaborations between well-known consumer goods companies can lead to increased product awareness and sales in retail environments. ## Related on Trend Hunter - [Branded Nutty Chocolate Shakes](https://www.trendhunter.com/trends/chocolate-peanut-butter-shake.md) - [Branded Chocolate Milkshakes](https://www.trendhunter.com/trends/freal-rolo.md) - [Plant-Based Self-Blended Shakes](https://www.trendhunter.com/trends/choco-choco-chip-oat-shake.md) - [Blend-It-Yourself Milkshakes](https://www.trendhunter.com/trends/mint-choc-chip-milkshake.md) - [Celebratory Cake Batter Milkshakes](https://www.trendhunter.com/trends/birthday-cake-batter-milkshake.md) - [Nutty Cookie Dough Milkshakes](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-milkshake.md) - [Limited-Time Caffeinated Milkshakes](https://www.trendhunter.com/trends/brown-sugar-latte-milkshake.md) - [Collaboration Cookie Milkshakes](https://www.trendhunter.com/trends/freal-girl-scout-coconut-caramel-milkshake.md) - [Peanut Butter Cookie Shakes](https://www.trendhunter.com/trends/nutter-butter-shake.md)