# Peanut Butter Cup Macchiatos The Newest Drink from Dunkin' Captures the Spirit of Halloween By Laura McQuarrie | Published 2021-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-cup-macchiato References: [news.dunkindonuts](https://news.dunkindonuts.com/news/trick-or-treat-yourself-to-a-new-peanut-butter-cup-macchiato-at-dunkin) & [dunkindoor](http://www.dunkindoor.com)  The Peanut Butter Cup Macchiato is a new seasonal treat from [Dunkin'](https://www.trendhunter.com/trends/potion-macchiato) and it can be found at participating restaurants across the nation. The new brew is made with a base of bold [Dunkin’](https://www.trendhunter.com/trends/dunkin-x-homesick-collection) espresso and it's full of all the creamy and chocolatey flavors of a favorite Halloween candy. This spooky new menu addition is launching alongside a Spider Donut with frosted orange icing and a glazed chocolate [MUNCHKINS](https://www.trendhunter.com/trends/dunkin-merchandise) donut hole that's been styled to look like a spider. To engage trick or treaters of all ages, Dunkin' created an augmented reality door that invites people to ring the bell for their chance to win $1,000 or a Dunkin’ eGift Card that can be put towards trying brand-new treats like the Dunkin’ Peanut Butter Cup Macchiato or Spider Donut. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 53% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Menu Items:** Restaurants can capitalize on holidays and seasons by introducing time-limited, themed, and seasonal menu items to attract consumer interest and increase profits. - **Augmented Reality Marketing:** Businesses can use augmented reality technology to create interactive marketing campaigns that engage customers and increase brand awareness. - **Flavored Coffee:** Coffee makers can diversify their product offerings by creating unique flavored coffee options that cater to different consumer tastes and preferences. ### Where This Applies - **Food and Beverage:** The food and beverage industry can incorporate seasonal and themed items during various holidays to increase sales and boost customer engagement. - **Marketing and Advertising:** Advertising agencies and marketing firms can incorporate augmented reality technology to create innovative campaigns for their clients, improving brand recognition and customer engagement. - **Coffee:** Coffee manufacturers can expand their product offerings beyond basic options by creating novel, flavored coffees to target specific consumer tastes and preferences. ## Related on Trend Hunter - [Spooky Candy-Topped Lattes](https://www.trendhunter.com/trends/candy-bar-signature-latte.md) - [Spooky Cafe Menu Items](https://www.trendhunter.com/trends/dunkin-halloween-treats.md) - [Swirled Marshmallow Ube Coffees](https://www.trendhunter.com/trends/potion-macchiato.md) - [Festive Cafe Limited Merchandise](https://www.trendhunter.com/trends/dunkin-merchandise.md) - [Donut-Infused Blended Coffees](https://www.trendhunter.com/trends/ice-spice-munchkins-drink.md) - [Sweet Spooky-Season-Inspired Offerings](https://www.trendhunter.com/trends/halloween-menu-items.md) - [Halloween-Focused Menu Additions](https://www.trendhunter.com/trends/krispy-skreme.md) - [Pumpkin Spice Coffee Menus](https://www.trendhunter.com/trends/nutty-pumpkin-coffee.md) - [Spooky Dessert Halloween Decorations](https://www.trendhunter.com/trends/dunkin-spider-donut-inflatable.md)