# Peanut Butter Cup Bars One Brands' 20-Gram Protein Bar Tastes Like a Nut Butter Cup By Laura McQuarrie | Published 2019-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-cup-bar References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4034-new-on-the-shelves) & [one1brands](https://one1brands.com/products/one-bars/peanut-butter-cup/) One Brands is expanding its range of [high-protein, low-sugar bars](https://www.trendhunter.com/trends/ms-high-protein-bars) with an all-new [Peanut Butter Cup bar](https://www.trendhunter.com/trends/topless-peanut-butter-cups). While conventional nut butter cups can be packed with sugar, this protein bar offers a satisfying way for those with a sweet tooth to nourish themselves with a snack that only contains a single gram of sugar. The sweet, salty and nutty protein bar makes for a functional snack that reinterprets a popular confection in a way that can be used to fuel busy days, workouts and mornings, or even simply to satisfy a craving for something sweet and chocolatey. One Brands offers a range of dessert-inspired protein bars, including other varieties that taste like birthday cake, [chocolate brownies](https://www.trendhunter.com/trends/prime-bites-protein-brownies), cinnamon rolls and donuts. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 37% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **High-protein Snacks:** There is an opportunity for creating more high-protein snacks that cater to people with a sweet tooth. - **Low-sugar Products:** The low-sugar trend presents an opportunity for developing more satisfying snacks without the added sugar. - **Functional Confections:** Creating functional snacks that resemble popular confections provides an opportunity to meet the demand for healthier indulgences. ### Where This Applies - **Snack Food Industry:** The snack food industry can benefit from producing protein bars that are both delicious and nutritious. - **Health Food Industry:** The health food industry has the potential to create more low-sugar snacks that still satisfy cravings. - **Fitness Industry:** The fitness industry can explore protein bars as a convenient and functional snack option for active individuals. ## Related on Trend Hunter - [Crunchy Low-Sugar Protein Bars](https://www.trendhunter.com/trends/one-crunch.md) - [Exclusive High Protein Bars](https://www.trendhunter.com/trends/exclusive-high-protein-bar.md) - [Branded Chocolate Protein Bars](https://www.trendhunter.com/trends/one-hersheys-double-chocolate.md) - [Low-Sugar Caffeinated Protein Bars](https://www.trendhunter.com/trends/caffeinated-protein-bars.md) - [Rocky Road Protein Bars](https://www.trendhunter.com/trends/rocky-road-protein-bar.md) - [Peanut Butter Protein Snacks](https://www.trendhunter.com/trends/warrior-crunch.md) - [Textually Crunchy Snack Bars](https://www.trendhunter.com/trends/one-crunch-bars.md) - [Protein Bar Expansions](https://www.trendhunter.com/trends/peanut-butter-chocolate-brownie.md) - [Low-Sugar Peanut Butter Cups](https://www.trendhunter.com/trends/mini-peanut-butter-cups.md)