# Nutty Plant Protein Cereals The Kashi Golean Peanut Butter Crunch Cereal is Healthy and Tasty By Michael Hemsworth | Published 2018-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-crunch References: [foodbev](https://www.foodbev.com/news/kellogg-owned-kashi-launches-peanut-butter-crunch-cereal/) & [kashi](https://www.kashi.com) The Kashi Golean Peanut Butter Crunch cereal has been unveiled by the brand as a new option for consumers who are looking for a tasty way to start their day with a focus on optimal health. The cereal consists of [crunchy clusters](https://www.trendhunter.com/trends/premier-protein-2) that are made using rolled oats with puffed whole grains that are then rolled in peanut butter that has been roasted. This creates a flavor profile that is sweet and salty, and unlike other options that are presently on the [breakfast food market](https://www.trendhunter.com/trends/cheerios-protein). The Kashi Golean Peanut Butter Crunch cereal is contains 10 grams of [plant-based protein](https://www.trendhunter.com/trends/catalina-crunch-protein-granola), 13 grams of whole grains and six grams of fiber, which rounds it off as a delicious way to start the day to help stay fueled throughout the morning. Image Credit: FoodBev Media ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 45% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein:** Disruptive innovation opportunity: Develop new plant-based protein sources to meet the growing consumer demand for healthier and sustainable food options. - **Healthy Breakfast Foods:** Disruptive innovation opportunity: Create innovative and delicious breakfast options that are both nutritious and delicious to cater to health-conscious consumers. - **Nutty Flavor Profiles:** Disruptive innovation opportunity: Explore new combinations of sweet and salty flavors using nuts to provide unique taste experiences in food products. ### Where This Applies - **Food Manufacturing:** Disruptive innovation opportunity: Incorporate plant-based protein sources in various food categories to meet the increasing demand for vegan and vegetarian products. - **Breakfast Cereal:** Disruptive innovation opportunity: Develop and market breakfast cereals that not only provide essential nutrients but are also appealing to consumers seeking tasty yet healthy morning options. - **Snack Food:** Disruptive innovation opportunity: Create new snack options with innovative flavor profiles, like combining sweet and salty, to cater to the changing preferences of health-conscious snackers. ## Related on Trend Hunter - [Peanut Butter Protein Cereals](https://www.trendhunter.com/trends/ghost-pb-protein-cereal.md) - [Protein-Rich Granolas](https://www.trendhunter.com/trends/natures-path-love-crunch-granola.md) - [Organic Peanut Butter Cereals](https://www.trendhunter.com/trends/organic-peanut-butter-cocoa-crunch.md) - [Nutty High-Protein Oats](https://www.trendhunter.com/trends/quaker-protein-peanut-butter.md) - [Protein-Rich Granola Lines](https://www.trendhunter.com/trends/rxbar-granola.md) - [Nostalgic Cereal-Flavored Protein Powders](https://www.trendhunter.com/trends/kos-3.md) - [Hidden Superfood Cereals](https://www.trendhunter.com/trends/maple-waffle-crisp-cereal-by-kashi.md) - [Naturally Sweetened Protein Cereals](https://www.trendhunter.com/trends/legion-protein-cereal.md) - [Flavorful Protein-Packed Granolas](https://www.trendhunter.com/trends/protein-granolas.md)