# Crunchy QSR Frozen Treats The McDonald's Peanut Butter Crunch McFlurry is Texturally Satisfying By Michael Hemsworth | Published 2022-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-crunch-mcflurry References: [chewboom](https://www.chewboom.com/2022/01/23/new-peanut-butter-crunch-mcflurry-spotted-at-mcdonalds/) & [mcdonalds](https://www.mcdonalds.com)  The [McDonald's Peanut](https://www.trendhunter.com/trends/new-peanut-butter-crunch-mcflurry) Butter Crunch [McFlurry](https://www.trendhunter.com/trends/chocolatey-pretzel-mcflurry) is being made available by the brand at select locations to offer patrons with a way to satisfy their craving for an ice cream-based treat that doesn't hold back when it comes to interesting texture. The frozen treat is achieved with a base of the brand's signature vanilla soft serve that is blended with a mixture of [peanuts, chocolate and cookies](https://www.trendhunter.com/trends/oreo-reeses-blizzard). What's created with the frozen treat is a premium flavor profile that doesn't skimp on texture to give it almost a candy bar-inspired experience that's perfect for avid chocolate and peanut butter fans. The McDonald's Peanut Butter Crunch McFlurry is priced at $3.59 and is presently being made available at locations in Pasadena, California but could be showing up at additional locations. Image Credit: Peep This Out! ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 17% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Textured QSR Treats:** Fast food chains are innovating by adding unique textures to their frozen treats, offering a new level of experience to customers. - **Gourmet Soft-serve:** Using premium ingredients to upgrade a classic fast food offering creates a niche and differentiator for QSR chains. - **Regional Exclusive Menu Items:** Offering exclusive menu items to individual regions increases anticipation and demand for new food products. ### Who This Affects Most - **Fast Food Chains:** Innovative frozen treat varieties can help fast food chains stand out in a crowded market. - **Premium Ice Cream Makers:** Emulating the textured flavors and innovative creations of fast food chains could help premium ice cream brands better reach millennial audiences. - **Regional/local Food Chains:** Creating exclusive menu items to specific regions can help increase foot traffic to local/regional chains. ## Related on Trend Hunter - [Peanut-Studded Frozen Desserts](https://www.trendhunter.com/trends/new-peanut-butter-crunch-mcflurry.md) - [Pretzel-Packed Frozen QSR Treats](https://www.trendhunter.com/trends/chocolatey-pretzel-mcflurry.md) - [Branded Candy Frozen Treats](https://www.trendhunter.com/trends/mcdonalds-hersheys-mix-mcflurry.md) - [Crispy Biscuit Ice Creams](https://www.trendhunter.com/trends/lotus-biscoff-mcflurry.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md) - [Seasonal QSR Blended Desserts](https://www.trendhunter.com/trends/candy-cane-fudge-mcflurry.md) - [Crunchy Frozen Chocolate Bars](https://www.trendhunter.com/trends/snickers-crunchy-peanut-butter-ice-cream-bar.md) - [Frozen Popcorn QSR Treats](https://www.trendhunter.com/trends/caramel-popcorn-mcflurry.md) - [Frozen Caky QSR Treats](https://www.trendhunter.com/trends/strawberry-shortcake-mcflurry.md)