# Better-For-You Peanut Butter Cups Simply Peanut Butter Crispies Were Created with Whole Foods By Michael Hemsworth | Published 2024-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-crispies References: [snackandbakery](https://www.snackandbakery.com/articles/110939-simply-releases-new-peanut-butter-and-chocolate-creation) & [simplygum](https://www.simplygum.com/en-ca)  [Simply Peanut Butter Crispies](https://www.trendhunter.com/trends/simply-candy) have been created in collaboration with [Whole Foods Market](https://www.trendhunter.com/trends/keto-krisp-dark-chocolate-almond-sea-salt) as a better-for-you take on the classic [peanut butter cup treats](https://www.trendhunter.com/trends/peanut-butter-wafer-bar) to provide consumers with a delicious yet beneficial alternative. The treats are crafted with dark Direct Trade Chocolate alongside peanuts, puffed quinoa and cocoa sugar with no fillers, palm oil, bulking agents, cane sugar, soy or sugar alcohols in the mix. The vegan-friendly treats are also gluten-free and non-GMO, and come in 4.7-ounce pouches with six individual mini bars priced at $7.99. Founder and CEO Caron Proschan spoke on the new Simply Peanut Butter Crispies saying, "Since day one, our mission has been to make snacks simpler. With Peanut Butter Crispies, we continue our promise of making the most delicious, high quality products, which people can feel good about. Our partnership with Whole Foods goes back to our earliest days: they were the first retailer to carry our chewing gum. We are excited to have collaborated with them on our Peanut Butter Crispies, which are a clean version of everyone's favorite flavor combination: peanut butter and chocolate." Image Credit: Simply ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 57% | Activity: 54% | Freshness: 23% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Better-for-you Treats:** Creating snacks that offer both health benefits and delicious taste to cater to health-conscious consumers. - **Vegan-friendly Options:** Developing plant-based food options that are free from animal products to address the growing vegan market. - **Clean Ingredient Innovation:** Exploring products made with minimal, natural ingredients to meet the demand for transparent and clean label foods. ### Industries Being Reshaped - **Food and Beverage:** Introducing innovative food products that align with consumer preferences for healthier and mindful eating choices. - **Retail:** Partnering with food brands to offer exclusive and clean label products that resonate with health-conscious shoppers. - **Health and Wellness:** Capitalizing on the trend towards better-for-you snacks to provide consumers with options that prioritize their well-being. ## Related on Trend Hunter - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-better-cups.md) - [Peanut Butter-Packed Chocolate Cups](https://www.trendhunter.com/trends/topless-peanut-butter-cups.md) - [Plant-Based Peanut Butter Cups](https://www.trendhunter.com/trends/loveraw-peanut-butter-cups.md) - [Low-Sugar Peanut Butter Cups](https://www.trendhunter.com/trends/mini-peanut-butter-cups.md) - [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md) - [Button-Shaped Peanut Butter Treats](https://www.trendhunter.com/trends/peanut-butter-buttons.md) - [Plant-Based Peanut Butter Cups](https://www.trendhunter.com/trends/oat-milk-peanut-butter-cups.md) - [Comforting Nutrient-Dense Snack Bars](https://www.trendhunter.com/trends/tosi-superbites-bars.md) - [Organic Nut-Based Candies](https://www.trendhunter.com/trends/candy-pieces.md)