# Cocoa-Coated Peanut Butter Marshmallows These Peanut Butter Cocoa Marshmallows are Light & Fluffy By Katherine Pendrill | Published 2022-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-cocoa-marshmallows References: [traderjoes](https://www.traderjoes.com/home/products/pdp/peanut-butter-cocoa-marshmallows-072391)  Peanut butter and chocolate are a tried and true combination, and [Trader Joe's](https://www.trendhunter.com/trends/peanut-butter-and-milk-chocolate) new Peanut Butter Cocoa Marshmallows are no expectation. To create its delicious new snack innovation, Trader Joe's took the iconic sweet and salty profile of chocolate and peanut butter, and paired it with the deliciously light and fluffy texture of marshmallows. As Trader Joe's explains, "These oh-so-craveable confections are crafted with sweet, [cocoa-infused marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow)... which have been covered in a candy shell-like [peanut butter coating](https://www.trendhunter.com/trends/fluffer-nutter-trail-mix), then drizzled with yet more chocolate to really bring it all together." This means you can expect each bite to feature a nutty pop of peanut butter, the richness of real cocoa, and the sublime softness of a marshmallow. In other words, it's the ultimate snacking experience. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 71% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Cocoa-flavored Snacks:** There's an opportunity to create more snacks that combine cocoa with other flavors to create innovative taste experiences. - **Sweet-savory Flavor Pairings:** Food and beverage companies can experiment with combining unexpected flavors like peanut butter and cocoa to create unique taste sensations. - **Texture Fusion:** There's an opportunity to experiment with combining different textures, such as the light and fluffy texture of marshmallows with crunchy candy shells and nutty coatings. ### Sectors Adopting This - **Snack Food:** Snack food companies can create new products that use cocoa as a flavor and experiment with sweet-savory taste combinations. - **Confectionery:** Confectionery companies can experiment with combining different textures to create new products that provide a unique taste experience. - **Beverage:** Beverage companies can experiment with cocoa as a flavor in new beverage formulations to create new, trendy products. ## Related on Trend Hunter - [Candy Cane-Coated Marshmallows](https://www.trendhunter.com/trends/dark-chocolate-dipped-candy-cane-marshmallows.md) - [Hard Shell Peanut Candies](https://www.trendhunter.com/trends/peanut-butter-pillows.md) - [Peanut Butter-Coated Popcorns](https://www.trendhunter.com/trends/peanut-butter-caramel-coated-popcorn.md) - [Peanut Butter Chocolate Granolas](https://www.trendhunter.com/trends/peanut-butter-chocolate-granola.md) - [Chocolate-Covered Peanut Puffs](https://www.trendhunter.com/trends/dark-chocolate-bamba-snacks.md) - [Organic Peanut Butter Cereals](https://www.trendhunter.com/trends/organic-peanut-butter-cocoa-crunch.md) - [Campfire-Style Marshmallow Bars](https://www.trendhunter.com/trends/new-smores-bars.md) - [Chocolate-covered Honeycomb Candies](https://www.trendhunter.com/trends/milk-chocolate-covered-honeycomb-candy.md) - [Peanut Butter Baking Chips](https://www.trendhunter.com/trends/peanut-butter-flavored-baking-chips.md)