# All-Natural Sandwich Spreads Peanut Butter & Co is Committed to Social Responsibility Partnerships By Tiana Reid | Published 2013-01-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-co References: [facebook](https://www.facebook.com/PeanutButterCo) & [ilovepeanutbutter](http://ilovepeanutbutter.com/) [Peanut Butter & Co.](https://www.trendhunter.com/trends/pbj-inspired-sandwich-plates) was founded in 1998 by Lee Zalben, a native Philadelphian who developed his love of the sandwich spread as a child and then also as a student at Vassar College making (and eating) peanut butter sandwiches while on studying sessions. In the interim, Zalben pursued advertising and publishing as a career. The varieties at Peanut Butter & Co. are billed as all-natural gourmet spreads that are GMO-free, vegan and kosher. What's more, the company is committed to social responsibility through its various partnerships with big guns such as Kiva, Grown in the USA, [Central Park Conservancy](https://www.trendhunter.com/trends/penn-state) and the Non-GMO Project. **Contact Information** Peanut Butter & Co. [website](http://ilovepeanutbutter.com/) PB & Co. on [Facebook](https://www.facebook.com/PeanutButterCo) PB & Co. on [Twitter](https://twitter.com/PeanutButterCo) PB & Co. on [Tumblr](http://nutropolitan.tumblr.com/) PB & Co. on [Pinterest](http://pinterest.com/peanutbutterco/) PB & Co. on [Google Plus](https://plus.google.com/+PeanutButterCo) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **All-natural Gourmet Spreads:** Disruptive innovation opportunity: Develop new all-natural gourmet spreads using unique ingredients and flavor combinations. - **Social Responsibility Partnerships:** Disruptive innovation opportunity: Form partnerships with social responsibility organizations to promote sustainable and ethical practices. - **Gmo-free and Vegan Products:** Disruptive innovation opportunity: Create a line of GMO-free and vegan products to cater to the growing demand for plant-based, sustainable options. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Introduce innovative and healthy sandwich spreads to tap into the growing health-conscious consumer market. - **Social Impact:** Disruptive innovation opportunity: Collaborate with social impact organizations to develop and promote products that support social and environmental causes. - **Food Manufacturing:** Disruptive innovation opportunity: Implement sustainable manufacturing practices and source high-quality ingredients for the production of all-natural sandwich spreads. ## Related on Trend Hunter - [Sustainable Peanut-Free Spreads](https://www.trendhunter.com/trends/peanut-free-spread.md) - [Honey-Packed Peanut Butters](https://www.trendhunter.com/trends/goober-honey.md) - [High-End PB&J Spreads](https://www.trendhunter.com/trends/styles-pbj.md) - [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md) - [Allergy-Friendly Health Snacks](https://www.trendhunter.com/trends/buddee.md) - [Free-From Seed Spreads](https://www.trendhunter.com/trends/peanutfree-spread.md) - [Graham Cracker Sandwiches](https://www.trendhunter.com/trends/graham-cracker-sandwich.md) - [Dog-Friendly Peanut Butters](https://www.trendhunter.com/trends/peanut-butter-for-dogs.md) - [PB&J-Inspired Sandwich Plates](https://www.trendhunter.com/trends/pbj-inspired-sandwich-plates.md)