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# Protein Bar Expansions
Junkless Expands Its Protein Bar Range with Peanut Butter Chocolate Brownie

By Amy Duong | Published 2026-01-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-chocolate-brownie
References: [foodbev](https://www.foodbev.com/news/junkless-expands-protein-bar-range-with-peanut-butter-chocolate-brownie-launch)

![Protein Bar Expansions](https://cdn.trendhunterstatic.com/thumbs/595/peanut-butter-chocolate-brownie.jpeg)

Junkless expands its protein bar range with the introduction of a Peanut Butter Chocolate [Brownie](https://www.trendhunter.com/trends/pbj-protein-brownie) variant. The new bar is added to the brand’s existing lineup and positioned to offer a higher-protein snack option with indulgent flavour notes. The Peanut Butter Chocolate Brownie bar is formulated to combine [plant-based ingredients](https://www.trendhunter.com/trends/genius-gourmet) with textural elements typical of baked snack bars.

Each Junkless Peanut Butter Chocolate Brownie protein bar contains 15 grams of protein. The formulation also provides [six grams of fibre](https://www.trendhunter.com/trends/stuffed-oat-bar-range) and is free from added sugar. The product uses a blend of plant-derived protein sources and cocoa-based flavouring to achieve its taste profile. Junkless states the bar is suitable for on-the-go consumption and can function as a snack between meals or a post-activity option.

Image Credit: Junkless

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 37% | Activity: 45% | Freshness: 60%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Plant-based Protein Innovations:** Emerging focus on plant-based protein in snacks presents an opportunity to innovate with new, sustainable ingredient technologies.
- **Functional Snack Development:** The shift towards high-protein snacks that also offer additional health benefits like fiber can transform the functional snack market.
- **Guilt-free Indulgence:** Demand for indulgent yet healthy snack options encourages the creation of products that balance flavor with nutritional benefits.

### Who This Affects Most

- **Health and Wellness Foods:** Growth in consumer interest for nutritious yet flavorful food options drives the transformation of the health and wellness food industry.
- **Snack Manufacturing:** The evolution of snack bars to include high-protein and plant-based ingredients is reshaping the traditional snack manufacturing sectors.
- **Sports Nutrition:** An increased focus on convenient, protein-rich snacks is innovating the sports nutrition industry, aligning with active lifestyles.

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