# Peanut Butter Breakfast Cereals General Mills Just Debuted New Peanut Butter Chex Cereal By Katherine Pendrill | Published 2019-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-chex References: [chewboom](https://www.chewboom.com/2019/06/09/general-mills-introduces-new-peanut-butter-chex-cereal/) & [yahoo](https://www.yahoo.com/lifestyle/chex-cereal-flavor-win-over-154700667.html) General Mills is about to give its classic [Chex](https://www.trendhunter.com/trends/chex-x-peanuts-holiday-boxes) cereal and upgrade with the debut of new Peanut Butter Chex. While the new cereal retains Chex signature square (or diamond) shape, it also boasts the sweet and nutty taste of peanut butter. General Mills' new Peanut Butter Chex cereal consists of sweetened corn cereal pieces coated with [real peanut butter](https://www.trendhunter.com/trends/peanut-butter-cookie-granola). Like most of the other Chex varieties, the new cereal is gluten-free and contains no artificial flavors, colors, or preservatives. Technically the new cereal has not been officially released and does not yet appear on the Chex website. However, eagle-eyed shoppers have been spotting the nutty new Chex on store shelves, suggesting a nationwide rollout is not far away. Image Credit: *General Mills.* ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Peanut-butter Cereal Craze:** Opportunity for food manufacturers to create innovative breakfast cereals featuring peanut butter flavors. - **Gluten-free Breakfast:** Opportunity for creating gluten-free breakfast options for people with celiac disease or gluten sensitivity. - **Healthy Breakfast Options with Peanut Butter:** Opportunity for food manufacturers to create healthy breakfast options with the flavor and health benefits of peanut butter. ### Who This Affects Most - **Food and Beverage:** Food manufacturers can capitalize on the peanut butter breakfast cereal trend by creating new breakfast products with peanut butter flavors. - **Health and Wellness:** Health and wellness companies can cater to the gluten-free market by creating gluten-free versions of popular breakfast cereals. - **Agriculture:** Peanut farmers and other agricultural businesses can benefit from the increased demand for peanuts and peanut butter products in the breakfast cereal industry. ## Related on Trend Hunter - [Peanut Butter Cup Cereals](https://www.trendhunter.com/trends/reeses-puffs-peanut-butter-lovers.md) - [Crunchy Candy Bar Cereals](https://www.trendhunter.com/trends/reeses-puffs-cluster-crunch.md) - [Nutty Marshmallow Cereal Treats](https://www.trendhunter.com/trends/chocolatey-peanut-butter-rice-krispies-treats.md) - [Comic Strip Cereal Branding](https://www.trendhunter.com/trends/chex-x-peanuts-holiday-boxes.md) - [Nutty Nighttime Chocolate Cereals](https://www.trendhunter.com/trends/dark-chocolate-reeses-puffs.md) - [Peanut Butter Protein Cereals](https://www.trendhunter.com/trends/ghost-pb-protein-cereal.md) - [Holiday Snack-Inspired Cereals](https://www.trendhunter.com/trends/caramel-corn-chex.md) - [Childhood Cereal Nut Butters](https://www.trendhunter.com/trends/fit-butters.md) - [Nutty Wafer Cereals](https://www.trendhunter.com/trends/nutty-buddy-cereal.md)