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# Probiotic Peanut Butter Cereals
GoodBelly Probiotics is Launching a Cereal & Lactose-Free Yogurts

By Laura McQuarrie | Published 2019-07-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-cereal
References: [nosh](https://www.nosh.com/news/2019/general-mills-good-belly-partner-to-launch-cereal-and-yogurt) & [goodbelly](https://goodbelly.com/)

General Mills and [GoodBelly](https://www.trendhunter.com/trends/goodbelly-immune-support) Probiotics are launching a line of lactose-free yogurts and a probiotic peanut butter cereal to share solutions for digestive health with young shoppers. Years ago, General Mills partnered with GoodBelly Probiotics on a [line of snack bars](https://www.trendhunter.com/trends/probiotic-protein-bar) and this new venture is set to introduce fresh new products to consumers.

The [probiotic yogurt products](https://www.trendhunter.com/trends/gut-friendly-coconut-yogurt) from the brand will include a variety of flavors like Wild Bery, Vanilla Bean and Black Cherry, while the cereal will be launching in just one Peanut Butter Crunch variety. All of these products will be powered by GoodBelly’s probiotic strain.

While some yogurt brands have crafted an entire identity around bolstering digestive health, GoodBelly has the potential to appeal to health-conscious people in a younger demographic.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 83% | Activity: 83% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Lactose-free Yogurts:** Opportunity for the dairy industry to tap into the growing market of lactose-intolerant consumers.
- **Probiotic Products:** Potential for various industries to develop innovative products that promote digestive health.
- **Health-conscious Millennials:** Growing demand for products that prioritize digestive health among young consumers.

### Who This Affects Most

- **Dairy Industry:** Opportunity to create and market more lactose-free yogurt options.
- **Food and Beverage Industry:** Potential for integrating probiotics into a range of products beyond yogurt and cereals.
- **Wellness Industry:** Rising demand for digestive health products opens up opportunities for wellness brands and supplements.

## Related on Trend Hunter

- [Probiotic Yogurt Packaging](https://www.trendhunter.com/trends/activia.md)
- [Candy-Inspired Probiotic Snacks](https://www.trendhunter.com/trends/belliwelli-crunchy-peanut-butter-chocolate.md)
- [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md)
- [Peanut Butter Protein Cereals](https://www.trendhunter.com/trends/ghost-pb-protein-cereal.md)
- [Youth-Focused Prebiotic Products](https://www.trendhunter.com/trends/beech-nut.md)
- [Dessert-Like Gut Health Snacks](https://www.trendhunter.com/trends/activia-gut-health.md)
- [Mini Probiotic Yogurts](https://www.trendhunter.com/trends/mini-coconut-cult.md)
- [Probiotic Lactose-Free Milks](https://www.trendhunter.com/trends/good-culture-probiotic-milk.md)
- [Gut Health Support Granolas](https://www.trendhunter.com/trends/biome-granolas.md)