# Peanut Butter-Coated Popcorns Trader Joe's New Peanut Butter Caramel Coated Popcorn Has Arrived By Katherine Pendrill | Published 2022-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-caramel-coated-popcorn References: [traderjoes](https://www.traderjoes.com/home/products/pdp/peanut-butter-caramel-coated-popcorn-070860)  [Trader Joe's](https://www.trendhunter.com/trends/peppermint-crunch-popcorn) is known for making some of the most addictive snacks on the market and its new Peanut Butter Caramel Coated Popcorn does not disappoint The new Peanut Butter Caramel Coated Popcorn offers all the crunch of [caramel corn](https://www.trendhunter.com/trends/big-sur-bakery-caramel-corn), but with the added nuttiness of creamy peanut butter. To make its new Peanut Butter Caramel Coated Popcorn, Trader Joe's supplier starts with mushroom kernel popcorn, which is known for its puffy shape. This makes the kernels perfect for coating in a sweet concoction of tapioca and cane sugar. As if that weren't enough, the kernels are then coated with a second layer, which is made up of [salted peanut butter](https://www.trendhunter.com/trends/pbj-pop). Trader Joe's is also quick to note that "though the Popcorn is contending with two coatings, it somehow manages to retain a seemingly impossible airiness and oh-so satisfying crunch." Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 72% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sweet and Salty Snacks:** Combining sweet and salty flavors create new snacking experiences. - **Alternative Popcorn Coatings:** Exploring new and unique coatings for popcorn can attract consumers looking for something different. - **Healthier Indulgences:** New snack offerings with healthier ingredients, such as mushroom kernel popcorn, can appeal to health-conscious consumers. ### Who This Affects Most - **Snack Food Manufacturing:** Snack food manufacturers can invest in R&D to develop new snack products with unique coatings to appeal to consumers. - **Grocery Retail:** Grocery retailers can market and sell new and unique snack products to consumers. - **Foodservice:** Foodservice businesses can offer healthier snacking options that are indulgent yet cater to health-conscious consumers. ## Related on Trend Hunter - [Seasonal Peppermint Crunch Popcorns](https://www.trendhunter.com/trends/peppermint-crunch-popcorn.md) - [Chocolatey Kettle Corn Snacks](https://www.trendhunter.com/trends/chocolatey-drizzled-strawberry-kettle-popcorn.md) - [Hard Shell Peanut Candies](https://www.trendhunter.com/trends/peanut-butter-pillows.md) - [Cocoa-Coated Peanut Butter Marshmallows](https://www.trendhunter.com/trends/peanut-butter-cocoa-marshmallows.md) - [Candy-Covered Popcorn Snacks](https://www.trendhunter.com/trends/reeses-popcorn.md) - [Japanese-Style Peanut Snacks](https://www.trendhunter.com/trends/crispy-crunchy-coated-peanuts.md) - [Buttery Peanut Brittle Candies](https://www.trendhunter.com/trends/trader-joes-peanut-brittle.md) - [Sandwich-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/pbj-pop-grape-and-strawberry.md) - [Nutritional Yeast-Seasoned Popcorns](https://www.trendhunter.com/trends/piquant-popcorn.md)