# Chocolate Peanut Butter Burgers This Bizarre Gourmet Burger is Stuffed Full of Reese's Cups By Charlotte Joyce Kidd | Published 2015-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-burger References: [mashable](http://mashable.com/2015/10/27/reeses-peanut-butter-cup-burger/) & [worksburger](https://www.worksburger.com/) For truly extreme food adventurers, this chocolate peanut butter burger packs a meaty, sugary punch. In honor of National Nut Day, October 22nd, Canadian burger chain [The Works](https://www.trendhunter.com/trends/fully-meatless-menu) has created this [Reese's](https://www.trendhunter.com/trends/reeses-big-cup-with-potato-chips) Peanut Butter Cup Burger. The mash-up peanut butter burger contains real Reese's stuffed right into the patty as well as more pieces of candy on top. Plus, it has crispy onion strings and strips of bacon to add some salt to the sweetness. More than ever, the best way for dining establishments to garner free social media publicity is to manufacture extreme creations -- so that those who order or, even better, finish them will inevitably document the experience and broadcast it to everyone they know. In the best case scenario, the blogosphere picks up the buzz, generating what essentially amounts to a free 48-hour ad campaign. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Extreme Food Creations:** The popularity of extreme food creations like the chocolate peanut butter burger is providing opportunities for restaurants to generate free social media publicity. - **National Food Holidays:** National food holidays like National Nut Day can inspire restaurants to create unique, limited-time menu items. - **Savory-sweet Flavor Combos:** Savory-sweet flavor combinations, like the combination of peanut butter and bacon in the chocolate peanut butter burger, are gaining popularity. ### Industries Being Reshaped - **Restaurant Industry:** The restaurant industry has the opportunity to capitalize on the popularity of extreme food creations to generate free social media publicity and attract new customers. - **Food and Beverage Industry:** The food and beverage industry can create limited-time, unique products to capitalize on national food holidays and attract customers. - **Confectionery Industry:** The confectionery industry can explore the use of candy in savory dishes to create unexpected flavor combinations and appeal to adventurous eaters. ## Related on Trend Hunter - [Bacon-Topped Peanut Butter Burgers](https://www.trendhunter.com/trends/supersonic-double-cheeseburger.md) - [Chocolate Burger Buns](https://www.trendhunter.com/trends/hersheys-chocolate-burger.md) - [Childhood Sandwich-Inspired Burgers](https://www.trendhunter.com/trends/pbj-burger.md) - [Stacked Peanut Butter Burgers](https://www.trendhunter.com/trends/peanut-butter-stacker.md) - [Nutty Cookie Dough Milkshakes](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-milkshake.md) - [Branded Peanut Butter Brownies](https://www.trendhunter.com/trends/peanut-butter-cup-brownie.md) - [Sandwich-Inspired Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-pbj-big-cups.md) - [Peanut Butter-Stuffed Chocolates](https://www.trendhunter.com/trends/reeses-lovers-cups.md) - [Sweet Sandwich Kits](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit.md)