# Layered Peanut Butter Brownies Trader Joe's New Peanut Butter Brookie is a Hybrid Dessert By Katherine Pendrill | Published 2023-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-brookie References: [traderjoes](https://www.traderjoes.com/home/products/pdp/peanut-butter-brookie-074736)  Trader [Joe's](https://www.trendhunter.com/trends/chocolate-brooklyn-babka) has taken its classic [Brookie](https://www.trendhunter.com/trends/brookie-caramel-candy-clusters) formula and kicked it up a notch with the creation of the new Peanut Butter Brookie. For those who have not tried the original Brookie, this hybrid dessert combined a layer of rich brownies on the bottom and a layer of chocolate chip cookies on top. The new Peanut Butter Brookie features the same layered dessert format, but with a slight twist. This dessert features a [layer of fudgy brownie batter](https://www.trendhunter.com/trends/double-fudge-brownie) on the bottom and then tops it with a layer of sweet peanut butter cookie batter studded with chopped-up peanuts. After baking, the whole thing is topped with a little bit of flaky sea salt to deliver that classic salted peanut butter flavor. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 5% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Desserts:** There is an opportunity for bakeries and food companies to create unique and innovative dessert combinations by merging traditional desserts with unconventional ingredients. - **Flavor Variations:** Food companies can experiment with different flavors and ingredients to add interesting twists and variations to classic desserts like brownies and cookies. - **Small Batch Desserts:** The rise of small batch baking and gourmet desserts offers an opportunity for food startups to focus on creating unique and high-quality desserts in small quantities. ### Sectors Adopting This - **Food and Beverages:** The food and beverages industry can use hybrid desserts like the Peanut Butter Brookie to create unique and innovative products for consumers. - **Bakery:** Bakeries can use the Peanut Butter Brookie as inspiration to create hybrid desserts that appeal to a wide range of customers and their taste preferences. - **Food Startups:** Food startups can focus on creating small batch desserts, using unique and high-quality ingredients to attract customers looking for gourmet dessert options. ## Related on Trend Hunter - [Caramel Candy Brownie Bites](https://www.trendhunter.com/trends/brookie-caramel-candy-clusters.md) - [Rich Brownie-Packed Cookies](https://www.trendhunter.com/trends/classic-brookie.md) - [Hybrid Brownie-Flavored Cookies](https://www.trendhunter.com/trends/brookie-pie.md) - [Cookie Brownie Hybrids](https://www.trendhunter.com/trends/chocolate-chunk-brookie.md) - [Peanut Butter Baking Chips](https://www.trendhunter.com/trends/peanut-butter-flavored-baking-chips.md) - [Festive Peppermint Brownies](https://www.trendhunter.com/trends/peppermint-brownies.md) - [Peanut Butter Chocolate Granolas](https://www.trendhunter.com/trends/peanut-butter-chocolate-granola.md) - [Crunchy Peanut Butter Cookies](https://www.trendhunter.com/trends/crispy-crunchy-peanut-butter-cookies.md) - [Hybrid Holiday Dessert Cookies](https://www.trendhunter.com/trends/brookie-dough-pie-cookies.md)