# Sandwich Snack Bars Betty Lou's Peanut Butter Bar is Like an Ultra Dense PB&J Sandwich By Laura McQuarrie | Published 2016-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-bar References: [bettylousinc](http://www.bettylousinc.com/pbjbars.html) While there are countless peanut butter bar snacks on the market, these [PB&J](https://www.trendhunter.com/trends/jams) Bars from [Betty Lou's](https://www.trendhunter.com/trends/apple-cider-delights-cake-mix) are in a league of their own. In addition to simply tasting like the classic sandwich, the square snack bars actually resemble a peanut butter and jelly sandwich in a densely compressed form. However, these bars offer much more health benefits than the average sandwich. This is because the dense bars are made with a gluten-free flour blend, plus a fruit filling that's made of wholesome natural ingredients. The non-GMO snacks from Betty Lou's come in two flavors: blueberry and strawberry. These snack bars are ideal for [school lunches](https://www.trendhunter.com/trends/trubar-kids) or packing into a bag as a quick way to refuel while on the go. With these portable individually packaged snacks, there's no slicing, spreading or crust-cutting required. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 62% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gluten-free Snacks:** The popularity of gluten-free diets has created a demand for innovative snack options, like Betty Lou's Peanut Butter Bars, that cater to this dietary preference. - **Natural Ingredient Snacks:** Consumers are increasingly seeking snacks made with wholesome and natural ingredients, presenting an opportunity for companies like Betty Lou's to offer healthier alternatives to traditional processed snacks. - **Convenient On-the-go Snacks:** With the busy lifestyle of consumers, there is a growing demand for portable and individually packaged snacks, such as Betty Lou's PB&J Bars, that provide a quick and convenient energy boost. ### Industries Being Reshaped - **Healthy Snack Industry:** The rise in health-conscious consumers has created a thriving market for companies to develop and sell nutritious snacks, such as Betty Lou's PB&J Bars, that deliver both great taste and health benefits. - **Gluten-free Food Industry:** The increasing popularity of gluten-free diets has opened up opportunities for companies, like Betty Lou's, to create innovative and delicious gluten-free snack options that cater to a growing consumer base. - **Convenience Food Industry:** The demand for quick, easy, and portable snacks is driving the convenience food industry to develop on-the-go options, like Betty Lou's PB&J Bars, that combine convenience with wholesome ingredients. ## Related on Trend Hunter - [Crispy Peanut Butter Bars](https://www.trendhunter.com/trends/peanut-butter-wafer-bar.md) - [Sandwich-Flavored Protein Bars](https://www.trendhunter.com/trends/peanut-butter-jelly-protein-bar.md) - [Protein PB&J Sandwiches](https://www.trendhunter.com/trends/jams.md) - [Sandwich-Flavored Soft-Baked Cookies](https://www.trendhunter.com/trends/bobos-pbjs.md) - [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md) - [Sandwich-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/pbj-berry-pretzel-nuggets.md) - [Nostalgic Snack Launches](https://www.trendhunter.com/trends/nostalgic-snack.md) - [Healthy PB&J Sandwiches](https://www.trendhunter.com/trends/healthy-pbj-sandwiches.md) - [Ready-to-Eat Crustless Sandwiches](https://www.trendhunter.com/trends/lunchables-pbj.md)