# Crustless Berry Sandwiches Peanut Butter & Raspberry is Uncrustables' First New Flavor in 10 Years By Laura McQuarrie | Published 2024-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-and-raspberry-spread References: [bakingbusiness](https://www.bakingbusiness.com/articles/62327-jm-smucker-launches-new-uncrustables-flavor)  Peanut butter and jam have long been a staple in kids' lunchboxes, and this back-to-school season, [Uncrustables](https://www.trendhunter.com/trends/uncrustables-peanut-butter-mixed-berry) is reinvigorating the classic pairing with its first flavor innovation in over a decade: Uncrustables [Peanut Butter & Raspberry Spread Sandwiches](https://www.trendhunter.com/trends/peanut-butter-strawberry). As ever, this new Uncrustables variety delivers the soft bread, creamy nut butter and sweet spread that kids know and love, but with a fresh new flavor to bring excitement to lunchtimes and after-school snacking occasions. This mess-free, prep-free sandwich solution is ready to go straight from the freezer to the lunchbox, upholding the brand's commitment to simple, stress-free meals and snacks. The all-new Raspberry flavor joins existing favorites like Grape, Strawberry, Honey and Chocolate Flavored Hazelnut. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 41% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Flavor Innovation:** Uncrustables' introduction of a new Peanut Butter & Raspberry Spread Sandwich revitalizes classic food items with a modern twist, catering to evolving consumer tastes. - **Convenience Foods:** The launch highlights an increasing demand for mess-free, prep-free meal options, emphasizing the growing market for convenience foods in busy households. - **Child-friendly Snacks:** By focusing on appealing flavors and simple preparation, Uncrustables addresses the needs of parents looking for easy and enjoyable snacking solutions for their children. ### Where This Applies - **Frozen Foods:** The new product aligns with the expanding frozen foods industry, which is seeing rising popularity due to the convenience and extended shelf-life of its offerings. - **Packaged Snack Foods:** Uncrustables' latest addition taps into the robust market of packaged snack foods, driven by the demand for quick, accessible, and tasty snacks. - **Children's Food Products:** The focus on flavors that appeal to young palates fits within the broader children's food products sector, which continually evolves to meet dietary preferences and parental convenience. ## Related on Trend Hunter - [Nutty Crustless Berry Sandwiches](https://www.trendhunter.com/trends/uncrustables-peanut-butter-mixed-berry.md) - [Savory Mess-Free Prepackaged Sandwiches](https://www.trendhunter.com/trends/uncrustables.md) - [Protein-Rich Pocket-Style Sandwiches](https://www.trendhunter.com/trends/uncrustables-burstin-blueberry.md) - [Ready-to-Eat Crustless Sandwiches](https://www.trendhunter.com/trends/lunchables-pbj.md) - [Fridge-Friendly Crustless Sandwiches](https://www.trendhunter.com/trends/uncrustables-fridge-friendly.md) - [Crustless Protein Sandwiches](https://www.trendhunter.com/trends/higher-protein-pbjs.md) - [Freezer-Free Crustless Sandwiches](https://www.trendhunter.com/trends/favewich-sb-grape.md) - [Real-Ingredient Crustless Sandwiches](https://www.trendhunter.com/trends/welchs-real-pbjs.md) - [Free-From Frozen Jelly Sandwiches](https://www.trendhunter.com/trends/sunbutter-jammies.md)