# Seasonal Peanut Brittle Candies The Peanut Brrr-ittle M&M’s are Festive and Flavorful By Michael Hemsworth | Published 2017-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-brrrittle-mms References: [chewboom](http://www.chewboom.com/2017/11/10/peanut-brrr-ittle-mms-arrived-2017-holiday-season/) & [mms](http://www.mms.com/?sdfnds) The [Peanut Brrr](https://www.trendhunter.com/trends/peanut-butter-jelly-mms)-ittle [M&M’s](https://www.trendhunter.com/trends/mms-winter-blend) come as a new limited-edition creation from the brand that will be made available for purchase exclusively at [Target](https://www.trendhunter.com/trends/starbucks-x-target) stores this holiday season. The candies consist of the signature candy shell on the exterior that hides a whole peanut within that has been coated with chocolate-flavored peanut brittle. This creates a flavor experience that is the perfect mix of chocolate and peanut to offer something different for fans of classic peanut M&M's to enjoy. The Peanut Brrr-ittle M&M’s acknowledge the growing number of consumers who are looking for seasonal versions of their favorite products. As interest in artisanal treats and snacks increases, we'll likely continue to see more examples entering the market in coming months. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Product Offerings:** The Peanut Brrr-ittle M&M’s cater to consumers' desire for seasonal versions of popular products, presenting an opportunity for brands to create limited-edition items during specific times of the year. - **Artisanal Treats and Snacks:** As interest in artisanal treats and snacks grows, there is an opportunity for companies to introduce unique and high-quality products that offer a differentiated flavor experience, like the Peanut Brrr-ittle M&M's. - **Flavor Innovation:** The combination of chocolate-flavored peanut brittle with the classic peanut M&M's offers a new and exciting flavor experience, highlighting the potential for companies to explore innovative flavor combinations in their products. ### Where This Applies - **Candy and Confectionery:** The seasonal release of Peanut Brrr-ittle M&M’s falls under the candy and confectionery industry, presenting an opportunity for companies in this sector to introduce limited-edition holiday-themed products. - **Food and Beverage Retail:** With the exclusive availability of Peanut Brrr-ittle M&M’s at Target stores, it showcases the potential for retailers to collaborate with brands for exclusive product launches and capitalize on seasonal offerings. - **Snack Food:** The introduction of Peanut Brrr-ittle M&M’s taps into the snack food industry, presenting an opportunity for companies to create innovative and unique snack options that cater to changing consumer tastes and preferences. ## Related on Trend Hunter - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Nutty Honey-Roasted Chocolate Candies](https://www.trendhunter.com/trends/mms-honey-roasted-peanut.md) - [Collaboration Candy Brittles](https://www.trendhunter.com/trends/brownie-brittle-x-mms-minis.md) - [Sandwich-Inspired Chocolate Candies](https://www.trendhunter.com/trends/peanut-butter-jelly-mms.md) - [Limited-Edition Brittle Treats](https://www.trendhunter.com/trends/sheila-gs-brownie-brittle.md) - [Crunchy Dark Chocolate Confections](https://www.trendhunter.com/trends/dark-peanut-brittle.md) - [Crispy Collaboration Brittle Treats](https://www.trendhunter.com/trends/brownie-brittle-red-white-and-blue-mms-mix.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Crispy Autumnal Dessert Candies](https://www.trendhunter.com/trends/mms-milk-chocolate-pumpkin-pie.md)