# Peanut Brownie Ice Cream Bars SNICKERS Unveils a New Twist on a Fan-Favorite Item By Grace Mahas | Published 2021-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-brownie-ice-cream-bar References: [prnewswire](https://www.prnewswire.com/news-releases/new-year-new-ice-cream-innovation-snickers-releases-new-peanut-brownie-ice-cream-bar-301215146.html?tc=eml_cleartime) & [facebook](https://www.facebook.com/snickers/) [SNICKERS](https://www.trendhunter.com/trends/snickers-white-ice-cream-bar) recently expanded its portfolio with the launch of the new [Peanut](https://www.trendhunter.com/trends/milk-bar1) Brownie Ice Cream Bar, a "satisfying twist" on the fan-favorite item. The frozen treat boasts brownie-flavored ice cream infused with brownie bits and topped with a layer of caramel and peanuts, topped with a chocolate coating. "We're thrilled to give SNICKERS Peanut Brownie fans even more to be excited about in 2021," said Jayesh Shah, [Mars Ice Cream](https://www.trendhunter.com/trends/snickers-ice-cream-chiller) Marketing Director. "This new treat will no doubt be a frozen aisle favorite for fans of SNICKERS, brownies and ice cream alike." The new release from SNICKERS is the first time the confectionary brand released the same flavor variant as SNICKERS chocolate, "offering fans a new, satisfying treat in two different formats." Image Credit: SNICKERS ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ice Cream Innovations:** Frozen dessert companies can innovate with new flavors and textures like brownie bits to attract customers. - **Confectionary Brand Expansions:** Confectionary brands can expand their portfolio with new iterations of classic products to keep up with consumer tastes. - **Cross-brand Collaborations:** Brands can collaborate and create new products, like SNICKERS Peanut Brownie Ice Cream Bars, that merge the best parts of each brand. ### Sectors Adopting This - **Ice Cream Industry:** The ice cream industry can create new products with unique and popular flavors to stay relevant and attract customers. - **Confectionary Industry:** The confectionary industry can expand their product line with variations of classic products to keep up with changing consumer preferences. - **Food and Beverage Industry:** The food and beverage industry can collaborate and merge popular brands and flavors to create new products that appeal to a wide range of customers. ## Related on Trend Hunter - [Textural Frozen Candy Bars](https://www.trendhunter.com/trends/snickers-white-ice-cream-bar.md) - [Branded Bite-Sized Ice Creams](https://www.trendhunter.com/trends/snickers-ice-cream-minis.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/snickers-butterscotch-scoop.md) - [Pecan-Packed Candy Bars](https://www.trendhunter.com/trends/snickers-pecan.md) - [High-Protein Candy Bar Brownies](https://www.trendhunter.com/trends/snickers-peanut-brownie-hi-protein-bar.md) - [Frozen Candy Bar Confections](https://www.trendhunter.com/trends/candy-bar-ice-cream.md) - [Artisanal Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars1.md) - [Frozen Peanut Butter Treats](https://www.trendhunter.com/trends/reeses.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md)