# Human-Inspired Dog Butters Peamutt Squeezy is Made with 100% Peanuts and No Palm Oil By Michael Hemsworth | Published 2025-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peamutt-squeezy References: [retailtimes](https://retailtimes.co.uk/f-duerr-sons-launches-peamutt-squeezy-exclusively-in-pets-at-home-as-it-expands-peamutt-dog-treat-portfolio/) & [duerrs](https://duerrs.co.uk/products/)  Peamutt Squeezy has been announced by F. Duerr & Son's as its latest product for [Pets at Home](https://www.trendhunter.com/trends/pets-at-home-1) in the UK that responds to the increasing shift towards humanized dog treats. The product is crafted with a 100% peanut recipe that is palm oil-free and packed with heart-healthy fats, vitamin B, niacin and vitamin E. The peanut butter comes packaged in a [squeeze-style bottle](https://www.trendhunter.com/trends/squeeze-treats) to accommodate easy portioning and serving, while also eliminating the need for utensils for no cleanup. Shoppers in the UK can pick up a bottle for £2.49 now at Pets at Home locations. Marketing Manager Sally Addenbrook spoke on Peamutt Squeezy saying, "We have seen an increasing trend in dog owners creating [Instagram](https://www.trendhunter.com/trends/wild-brushing-kit)-able food experiences and snacks for their dogs – being playful with lick mats and making arty treats to ‘surprise and delight’. Peamutt Squeezy is a simple way to be playful with your dog’s treat staple, it’s a move away from generic snacking and allows dog-parents to craft, bake and create for their pets in the easiest way possible. Ultimately having fun with their dogs at snack time.” ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 19% | Activity: 26% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Humanization of Pet Products:** An increasing number of pet products are being designed to mimic human food trends, opening opportunities for brands to expand their product lines by aligning with pet owners' desire for premium and nutritious offerings. - **Instagramable Pet Treats:** Pet owners are creating visually appealing and shareable snack experiences for their pets, suggesting a market potential for social media-friendly pet product innovations that capitalize on aesthetics and interactivity. - **Sustainable Pet Treat Packaging:** The development of environmentally-conscious packaging, like squeeze-style containers without palm oil, indicates a growing demand for sustainable and convenient solutions in pet care consumer goods. ### Who This Affects Most - **Pet Food and Treats:** Companies in the pet food sector are increasingly exploring human-grade and health-oriented ingredients to cater to the evolving tastes and health consciousness of pet owners. - **Eco-friendly Packaging:** With rising environmental concerns, the packaging industry can benefit from a shift towards sustainable materials and designs that appeal to eco-conscious consumers in the pet product market. - **Social Media Marketing:** The rise of 'Instagrammable' pet treats provides a unique niche for digital marketing professionals to enhance brand visibility through user-generated content and viral campaigns. ## Related on Trend Hunter - [Pet-Friendly Peanut Butters](https://www.trendhunter.com/trends/buddy-budder.md) - [Dog-Friendly Peanut Butters](https://www.trendhunter.com/trends/peanut-butter-for-dogs.md) - [Squeezable Pet Peanut Butter](https://www.trendhunter.com/trends/bark-bistro.md) - [Button-Shaped Peanut Butter Treats](https://www.trendhunter.com/trends/peanut-butter-buttons.md) - [Squeezable Bottled Peanut Butters](https://www.trendhunter.com/trends/whole-earth-drizzler.md) - [Squeezable Peanut Butters](https://www.trendhunter.com/trends/drizzy-peanut-butter.md) - [Human-Friendly Dog Treats](https://www.trendhunter.com/trends/its-the-dogs-treats.md) - [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md) - [Dog-Friendly Peanut Butter Bites](https://www.trendhunter.com/trends/milk-bone-x-jif-peanut-butter.md)