# Focus-Boosting Cold Brews Peak State is Introducing a Ready-to-Drink “Functional Coffee” By Laura McQuarrie | Published 2020-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peak-state References: [newhope](https://www.newhope.com/food-and-beverage/unboxed-10-exciting-coffee-based-product-launches/gallery?slide=1) & [peakstatecoffee](https://www.peakstatecoffee.com/) For many, coffee is a comforting part of their daily ritual but others find themselves disrupted by the beverage's side effects and [Peak State](https://www.trendhunter.com/trends/peak-preserved) wants to offer people a different experience with coffee. Peak State is introducing what it calls the "world's first ready-to-drink 'functional coffee,'" which promises to provide less of the ups and downs. The functional coffee beverage is made with low-acid coffee that's enhanced with functional superfood mushrooms like lion's mane and shiitake. While [Focus](https://www.trendhunter.com/trends/focus-fuel) is specifically crafted to support brain functions, [Boost](https://www.trendhunter.com/trends/mushroom-infused-sparkling-waters) offers immune system love and Adapt relies on chaga and reishi to provide benefits from "the king and queen" of functional mushrooms for overall wellness and stress support. According to Peak State, its products all taste like cold brew coffee, but with the added benefit of functional mushrooms. Image Credit: Peak State ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Functional Coffee:** The rise of functional coffee beverages presents opportunities for innovative ways to enhance the daily coffee experience. - **Low-acid Coffee:** The demand for low-acid coffee is on the rise, creating a potential market for products that offer a smoother coffee drinking experience. - **Functional Superfood Mushrooms:** The utilization of functional superfood mushrooms in coffee opens up possibilities for creating unique and health-enhancing coffee products. ### Where This Applies - **Beverage Industry:** The beverage industry can explore the development of functional coffee beverages, catering to consumers' increasing demand for health-focused beverages. - **Coffee Industry:** The coffee industry has an opportunity to embrace low-acid coffee and incorporate functional mushrooms in their product offerings to cater to health-conscious consumers. - **Wellness Industry:** The wellness industry can tap into the trend and develop products that combine the benefits of functional mushrooms with other health-conscious ingredients to promote overall wellness and stress support. ## Related on Trend Hunter - [Mushroom-Based Coffee Products](https://www.trendhunter.com/trends/four-sigmatic.md) - [Mushroom-Enhanced Nitro Cold Brews](https://www.trendhunter.com/trends/mushroom-nitro-cold-brew.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Functional Mushroom-Powered Lattes](https://www.trendhunter.com/trends/four-sigmatic-focus.md) - [Cognitive Support Coffees](https://www.trendhunter.com/trends/think-cold-brew-ground-coffee.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Flavorful Wellness-Forward Blends](https://www.trendhunter.com/trends/everyday-dose.md) - [Nootropic Coffee Alternative Beverages](https://www.trendhunter.com/trends/braincare-smart-focus.md) - [Premium Nootropic Coffees](https://www.trendhunter.com/trends/premium-nootropic-coffees.md)