# Fragrance Scavenger Hunts Lancôme Created a Peachy Scavenger Hunt Around Its Newest Perfume By Laura McQuarrie | Published 2026-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/peachy-scavenger-hunt References: [parade](https://parade.com/news/olivia-rodrigo-teams-up-with-lancome-for-a-citywide-scavenger-hunt-fans-can-join-right-now) & [lancome](https://www.lancome.ca/en/fragrance/idole-peach-n-roses/01195-LAC.html?srsltid=AfmBOorbEVXYJoqKbnhLXQ4Wd1gsXf_6pW2q0az4YNYoc9L8HnyyKOEd)  For the launch of its latest fragrance, [Idôle Peach N’ Roses Eau de Parfum](https://www.trendhunter.com/trends/lancme-skin-idle-3-serum-supertint), [Lancôme](https://www.trendhunter.com/trends/lancomes-domaine) teamed up with Olivia Rodrigo for a multi-city [Peachy Scavenger Hunt](https://www.trendhunter.com/trends/grab-the-sweet) that invites fans to explore, discover postings, scan QR codes and unlock digital rewards. This one-of-a-kind event kicked off on January 19th, transforming parts of New York City and Miami into an interactive playground where each poster links to a dedicated online hub for claiming a free sample of the new fragrance—and the chance to win a bottle signed by Rodrigo, a Lancôme Global Ambassador. Now, through February 1st, United States residents ages 18 and up can participate in a fun, city-wide adventure that cements a memory of the juicy, velvety new Lancôme eau de parfum with notes of red berries, rose and peach. Image Credit: Lancôme ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 66% | Activity: 70% | Freshness: 63% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Gamified Marketing:** Brands are engaging customers with interactive, game-like experiences to create memorable product launches and connect emotionally with consumers. - **Celebrity-influenced Campaigns:** Collaborations with high-profile celebrities enhance brand visibility and drive user participation in innovative ways. - **Experiential Marketing Events:** Creating immersive and enjoyable events allows brands to physically engage consumers, turning marketing into a memorable journey. ### Industries Being Reshaped - **Fragrance Industry:** Innovative marketing techniques are transforming how fragrances are introduced to consumers by integrating interactive and digital experiences. - **Digital Marketing:** The fusion of physical and digital marketing strategies is becoming increasingly essential for creating engaging consumer experiences. - **Event Management:** Experiential campaigns are reshaping the event industry as brands seek to create memorable, interactive experiences for consumers. ## Related on Trend Hunter - [Croissant-Scented Perfumes](https://www.trendhunter.com/trends/eau-de-croissant.md) - [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md) - [Scent-Inspired Dining Experiences](https://www.trendhunter.com/trends/phlurs-afterglow-dinner.md) - [Fragrance-Inspired Cafes](https://www.trendhunter.com/trends/onitsuka-tiger-pop-up-cafe.md) - [AI-Powered Scent Advisors](https://www.trendhunter.com/trends/jo-malone-london-scent-advisor.md) - [Orange Blossom-Inspired Candles](https://www.trendhunter.com/trends/orange-blossom.md) - [TV Series-Inspired Perfume Capsules](https://www.trendhunter.com/trends/bridgerton1.md) - [Sophisticated Perfume Expansions](https://www.trendhunter.com/trends/match-perfumes.md) - [Romance Series Bodycare Collabs](https://www.trendhunter.com/trends/dove-x-bridgerton.md)