# Peachy Canned Summertime Cocktails Peachtree Peach on the Beach is Inspired by a Classic Cocktail By Michael Hemsworth | Published 2024-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peachtree-peach-on-the-beach References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/05/de-kuyper-debuts-peach-on-the-beach-rtd/) & [dekuyper](https://www.dekuyper.com)  The Peachtree Peach on the Beach ready-to-drink (RTD) refreshment is making its way to the Netherlands to coincide with the upcoming summer season to provide consumers with a way to enjoy a classic cocktail recipe. The drink is inspired by the sex on the beach cocktail and boasts flavors of peach, cranberry and orange in every sip for a fun, fruity taste experience. The drink features a 4.5% ABV and boasts a conveniently canned profile that's ready to be easily enjoyed at home or brought elsewhere. [Global](https://www.trendhunter.com/trends/be-canned-cocktails) Marketing Directot at [De Kuyper](https://www.trendhunter.com/trends/archers-to-south-africa) commented on the new Peachtree Peach on the Beach ready-to-drink (RTD) refreshment saying, "We believe that Peach on the Beach will resonate strongly with Dutch consumers who value the convenience and quality of cocktails in a can, especially considering the immense popularity of ‘Sex on the Beach’ which ranks among the top two cocktails in the Netherlands." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 31% | Freshness: 24% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Canned RTD Cocktails:** Opportunity for brands to tap into the growing demand for convenient and quality pre-mixed cocktail options in ready-to-drink (RTD) canned formats. - **Fruit-infused Beverage Trends:** Potential for innovative beverage companies to explore fruit-infused flavor combinations to create refreshing and distinctive drink offerings for consumers. - **Summer Seasonal Beverages:** Chance for companies to capitalize on seasonal trends by introducing limited-edition or summer-inspired beverages to cater to consumers' preferences during warmer months. ### Sectors Adopting This - **Alcoholic Beverage:** The alcoholic beverage industry could leverage the popularity of canned cocktails and create new market opportunities by focusing on convenient, fruity, and ready-to-drink options. - **Beverage Packaging:** Innovative packaging solutions within the beverage industry can disrupt traditional formats by offering more convenient, portable, and on-the-go options for consumers seeking premium beverage experiences. - **Marketing and Advertising:** Marketing and advertising agencies have the potential to collaborate with beverage brands to strategically promote seasonal, fruit-infused, and canned cocktail products to target consumers looking for trendy and convenient drinking options. ## Related on Trend Hunter - [Coastal Party-Themed Spirits](https://www.trendhunter.com/trends/smirnoff-miami-peach.md) - [Peach-Flavored Sparkling Cocktails](https://www.trendhunter.com/trends/spritz-society-1.md) - [Juicy Summertime Cocktail Flavors](https://www.trendhunter.com/trends/new-funkin-cocktails.md) - [Summertime Dining Canned Cocktails](https://www.trendhunter.com/trends/luscombe-mango-peach-crush.md) - [Beachside Whiskey Cocktails](https://www.trendhunter.com/trends/beach-whiskey-canned-cocktails.md) - [Ready-to-Pour Bottled Cocktails](https://www.trendhunter.com/trends/de-kuyper-cocktails.md) - [Peachy Summertime Rum Spirits](https://www.trendhunter.com/trends/malibu-peach-rum.md) - [Cocktail-Oriented Peachy Gins](https://www.trendhunter.com/trends/four-pillars-three-peach-gin.md) - [Peach-Flavored Ready-To-Pour Cocktails](https://www.trendhunter.com/trends/readytopour-cocktail.md)