# Peach-Flavored Hard Teas Pabst Blue Ribbon Debuts New Offering in Time for Summer By Grace Mahas | Published 2020-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peachflavored-hard-tea References: [adweek](https://www.adweek.com/agencies/pbrs-latest-boozy-concoction-is-a-peach-flavored-hard-tea/) & [pabstblueribbon](https://pabstblueribbon.com/?gg) Pabst Blue Ribbon, the 175-year-old beer brand renowned for its iconic blue ribbon label and its American-style lager, recently expanded its portfolio with the addition of a Peach-[Flavored](https://www.trendhunter.com/trends/flipz-pumpkin-spice-donutflavored-covered-pretzels) Hard Tea. Made from real tea leaves, the 4% ABV beverage is a better-for-you beer alternative boasting only three grams of sugar, five carbs, and 100 calories. As more consumers search for healthier, low-calorie beverages, the Peach-Flavored Hard Tea will surely become a fan favorite this summer. The new addition follows the brand's previous creative drink range including its Hard Coffee, Stronger Seltzer, and whiskey. To get your hands on these delicious offerings, fans can now order online using the liquor store [Drizly](https://www.trendhunter.com/trends/drizly-gift-registry), a welcome alternative to in-person shopping amid the [Pandemic](https://www.trendhunter.com/trends/shibari-academy). Image Credit: Pabst Blue Ribbon ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Better-for-you Beverages:** The rise of health-conscious consumers presents an opportunity for innovative, low-calorie beverage options like Pabst Blue Ribbon's Peach-Flavored Hard Tea. - **Alternative Alcohol Options:** Disruptive innovation can be found in creating unique and flavorful alcoholic beverages like Pabst Blue Ribbon's Hard Coffee, Stronger Seltzer, and whiskey. - **Digital Alcohol Delivery:** With the convenience and safety of online ordering becoming more prevalent, alcohol delivery platforms like Drizly offer a disruptive opportunity in the beverage industry. ### Industries Being Reshaped - **Beverage:** The beverage industry can tap into the growing demand for healthier options by introducing better-for-you alternatives like low-calorie hard teas. - **Alcohol:** The alcohol industry has room for disruptive innovation by expanding its product offerings to include unique and flavorful options such as Pabst Blue Ribbon's creative drink range. - **E-commerce:** The e-commerce industry, particularly alcohol delivery platforms like Drizly, have opportunities to disrupt traditional shopping experiences, offering a convenient and safe alternative. ## Related on Trend Hunter - [Peach-Flavored Hard Teas](https://www.trendhunter.com/trends/kyla-peach-bellini.md) - [Uncarbonated Hard Teas](https://www.trendhunter.com/trends/uncarbonated-hard-teas.md) - [Peach-Forward Beer Launches](https://www.trendhunter.com/trends/busch-light-peach.md) - [Canned Malt-Based Teas](https://www.trendhunter.com/trends/peace-hard-teas.md) - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea.md) - [Fruit-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fruitflavored-hard-iced-teas.md) - [Hard Malt Teas](https://www.trendhunter.com/trends/lipton-hard-iced-tea.md) - [Citrusy Hard Teas](https://www.trendhunter.com/trends/loverboy-1.md) - [Refreshing Hard Tea Line-Ups](https://www.trendhunter.com/trends/quirk-hard-tea.md)