# Politically Inspired Peach Spirits AMASS Created a Novelty Vodka with Rose, Ginger & Currant Notes By Laura McQuarrie | Published 2021-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peach-spirit References: [foodandwine](https://www.foodandwine.com/news/impeachment-vodka-amass-inauguration) & [amass](https://amass.com/products/impeachment) What started as an quip between team members turned into the newest novelty peach spirit from botanical-driven spirit brand [AMASS](https://www.trendhunter.com/trends/afterdream). AMASS co-founder and chief product officer Morgan McLachlan says that "Our team hit the ground running to develop a spirit fit for celebrating the Inauguration. We're lucky to have a strong, agile, and creative team that was able to turn this around so fast. Just 2,021 [limited-edition vodka spirit](https://www.trendhunter.com/trends/smirnoff-electric-guava) bottles are available and the product boasts notes of soft rose petals, red currant, ginger to warm the spirit and, of course, [fresh and juicy peaches](https://www.trendhunter.com/trends/belle-de-brillet) to capture the sweet and satisfying sense of victory. The clean, botanical spirit is not only vegan but also free from artificial colors, flavors and additives. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Novelty Spirits:** Brands can cater to customers interested in unique and limited edition spirits to drive sales and create a sense of exclusivity. - **Botanical-driven Innovation:** Innovation in the spirits industry can focus on incorporating botanical ingredients to create unique flavor profiles and cater to wellness-conscious customers. - **Vegan, Additive-free Spirits:** Creating spirits that are free from animal products and additives can appeal to the growing market of conscious consumers looking for healthier and more ethical options. ### Sectors Adopting This - **Alcohol and Spirits:** Incorporating botanicals and natural ingredients into spirits production can lead to innovation in this industry. - **Limited Edition Product:** Creating a limited edition product can drive sales and create a sense of exclusivity, which can be incorporated in various industries. - **Conscious Consumerism:** Appealing to conscious consumers through vegan, additive-free and sustainably sourced ingredients can be a key opportunity in various industries. ## Related on Trend Hunter - [Beachy Peach-Forward Vodkas](https://www.trendhunter.com/trends/beach-peach-vodka.md) - [Peach-Flavored Sparkling Cocktails](https://www.trendhunter.com/trends/spritz-society-1.md) - [Premium Peach Vodkas](https://www.trendhunter.com/trends/sprinter-peach.md) - [Elegant Honeysuckle-Infused Spirits](https://www.trendhunter.com/trends/honeysuckle-vodka.md) - [Seasonal Bottled Cocktails](https://www.trendhunter.com/trends/boardroom-spirits.md) - [Peach-Flavored Ready-To-Pour Cocktails](https://www.trendhunter.com/trends/readytopour-cocktail.md) - [Blueberry-Inspired Amaro Expressions](https://www.trendhunter.com/trends/blueberry-amaro.md) - [Peachy Hard Kombuchas](https://www.trendhunter.com/trends/jiant-hard-kombucha.md) - [Flavorful RTD Expansions](https://www.trendhunter.com/trends/absolut-x-ocean-spray.md)