# Peach-inspired Frozen Custards Rita’s Italian Ice & Frozen Custard Debuts Peach Ring Italian Ice By Grace Mahas | Published 2023-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peach-ring-italian-ice References: [ritasice](https://www.ritasice.com/?sgsgs)  [Rita's](https://www.trendhunter.com/trends/four-new-frozen-lemonades) Italian Ice & Frozen Custard, a well-known and highly regarded brand for its delectable Italian Ice and Frozen Custard treats, is adding two new flavors to its lineup in 2023. The introduction of Peach Ring Italian Ice and Peach Ring Gummy topping is certain to delight customers seeking delicious and [refreshing summer treats](https://www.trendhunter.com/trends/spiced-peach-sundae). Starting from July 11 and running through August 6, Peach Ring Italian Ice will be available at all Rita's Italian Ice & Frozen Custard locations for a limited time only. This delectable flavor will be featured in Rita's Peach Ring Gelati and Frozen Drink, adorned with two Gummy Peach Rings. Additionally, customers can savor the Peach Ring Italian Ice flavor across Rita's menu of signature Italian Ice treats. During this promotional period, Rita's is further incentivizing loyalty and rewarding its mobile app users. Customers who visit Rita's twice per week or more, earning loyalty points, will receive a free small Ice. They can choose between the new Peach Ring flavor or any other flavor of their choice, adding even more excitement and value to their Rita's experience. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 9% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal Flavor Offerings:** Opportunity for businesses to introduce limited-time flavors to generate excitement and customer loyalty. - **Incentivized Loyalty Programs:** Potential to boost customer engagement and encourage repeat purchases by offering rewards for frequent visits. - **Menu Innovation:** Chance for restaurants and dessert shops to continuously update their menu with unique and refreshing flavors. ### Who This Affects Most - **Food and Beverage:** Innovative flavors and loyalty programs can drive sales and customer retention in the highly competitive food and beverage industry. - **Restaurant:** Restaurants can leverage limited-time flavors and customer rewards to attract and retain customers, increasing revenue and building brand loyalty. - **Dessert:** The dessert industry can capitalize on seasonal flavors and rewards to create a memorable and delightful customer experience. ## Related on Trend Hunter - [Fruity Italian Ice Desserts](https://www.trendhunter.com/trends/raspberries-n-cream-cream-ice.md) - [Fruity Frozen Lemonade Lineups](https://www.trendhunter.com/trends/four-new-frozen-lemonades.md) - [Icy Candy-Flavored Drinks](https://www.trendhunter.com/trends/ritas-x-skittles-italian-ice.md) - [Festive Hot Cocoa Custards](https://www.trendhunter.com/trends/frozen-hot-cocoa-gelati.md) - [Icy Summertime Refreshment Menus](https://www.trendhunter.com/trends/rocket-pop-italian-ice.md) - [Icy Valentine's-Ready Treats](https://www.trendhunter.com/trends/chocolatecovered-strawberry-cream-ice.md) - [Collaboration Frozen Summertime Treats](https://www.trendhunter.com/trends/koolaid-tropical-punch-ice.md) - [Icy Cola-Flavored Desserts](https://www.trendhunter.com/trends/ritas-cola-italian-ice.md) - [Pumpkin Frozen Coffees](https://www.trendhunter.com/trends/pumpkin-frozen-coffee.md)