# Caffeinated Cannabis Beverage Cann and Tove Lo Collaborate On the Peach Passion Mate By Grace Mahas | Published 2021-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peach-passion-mate References: [instagram](https://www.instagram.com/tovelo/?hl=en) & [drinkcann](https://drinkcann.com/?sd) Cann, "the queer-owned cannabis company that has pioneered a new way for consumers to get a social buzz," recently joined forces with the popstar and Cann investor, Tove Lo, to launch the first-of-its-kind [caffeinated cannabis beverage](https://www.trendhunter.com/trends/deep-space-propulsion). Dubbed 'Peach Passion Mate,' the new beverage offers both caffeine and cannabis in a delicious peachy, tangy, and sweet taste. The new beverage pays homage to the popularity of [vodka and yerba mate beverages](https://www.trendhunter.com/trends/herb-bloom) that's present in the Berlin club scene. Tove Lo discussed the appeal of the [cannabis-infused beverage](https://www.trendhunter.com/trends/select-formulax), stating: "“I don’t smoke as much anymore since my voice is more sensitive to it after vocal chord surgery. That’s why I love Cann cause I can get high without hurting my voice." Image Credit: Cann ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 83% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Caffeinated Cannabis Beverages:** There is an opportunity for more companies to collaborate and create a new category within the cannabis market for beverages that provide both caffeine and cannabis. - **Alternative Consumption Methods:** As people become more conscious of their health and vocal performers seek alternatives to smoking, there is a growing demand for alternative methods of consuming cannabis. - **Pop Culture-inspired Products:** Collaborations with popular influencers and celebrities can help push cannabis into the mainstream by creating culturally relevant products. ### Sectors Adopting This - **Cannabis Industry:** As more states legalize cannabis, there is an opportunity for companies to innovate and create unique product offerings that cater to the evolving needs of consumers. - **Beverage Industry:** By including cannabis in their product offerings, beverage companies can tap into a new market and attract a new audience looking for an unconventional way to consume cannabis. - **Entertainment Industry:** Collaborations with celebrities and influencers can create unique products that appeal to a wider audience and promote the cultural acceptance of cannabis. ## Related on Trend Hunter - [Caffeinated Cannabis Beverages](https://www.trendhunter.com/trends/deep-space.md) - [THC-Infused Beverage Expansions](https://www.trendhunter.com/trends/thcinfused-beverage.md) - [Sessionable Cannabis Tonics](https://www.trendhunter.com/trends/honeydew-mint-lite.md) - [Peach-Flavored Caffeinated Beverages](https://www.trendhunter.com/trends/peach-revival.md) - [Caffeinated Cannabis Drink Mixes](https://www.trendhunter.com/trends/cannabis-drink-mix.md) - [Cannabis-Enhanced Iced Teas](https://www.trendhunter.com/trends/mango-green-tea.md) - [THC-Infused Summer Beverages](https://www.trendhunter.com/trends/summer-beverages.md) - [Light Cannabis-Infused Tonics](https://www.trendhunter.com/trends/cann-lite.md) - [Fruity Cannabis-Infused Cold Brews](https://www.trendhunter.com/trends/solei-1.md)