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# Sustainable Kids Care Lines
Peach Kids is a New Eco-Friendly Care Brand for Kids

By Niko Pajkovic | Published 2022-03-24 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/peach-kids
References: [businesswire](https://www.businesswire.com/news/home/20220323005039/en/Grove-Collaborative-Enters-New-Category-with-First-Ever-100-Plastic-Free-Personal-Care-Line-for-Kids) & [grove.co](https://www.grove.co/)

[Grove Collaborative](https://www.trendhunter.com/trends/grove-co), a consumer goods manufacturer specializing in [sustainable, plastic-neutral products](https://www.trendhunter.com/trends/grove-co-spring-collection), has announced the launch of Peach Kids, an all-new brand that will make its debut with the first 100% plastic-free hair and body care system for kids.

The new series of products, called Peach Not Plastic, includes plastic-neutral bar format shampoos and conditioners, hand and body washes, and face cleaners. With the new brand, Grove Collaborative is looking to eliminate plastic from personal care routines by targeting a market (kids care) that has seen little innovation in terms of sustainable packaging.

“The [kids personal care category](https://www.trendhunter.com/trends/kidfirst-brand) faces the same plastic problem as others within the CPG category. We have a chance to instill an appreciation for sustainable products and educate the next generation of consumers early on about the importance of making planet-friendly choices that are healthy for people and our planet," explained Grove Collaborative co-founder and CEO, Stuart Landesberg.

Image Credit: Grove Collaborative

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 76% | Activity: 84% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Eco-frindly Kids Care:** The rise of eco-frindly kids care has opened up opportunities to eliminate the plastic problem in personal care routines.
- **Plastic-free Personal Care:** Plastic-free personal care is the newest trend in the CPG category, and innovation in terms of sustainable packaging is driving its growth.
- **Sustainable Packaging:** The sustainable packaging trend is growing in popularity, and products like Peach Kids are leading the charge for a cleaner future.

### Industries Being Reshaped

- **Consumer Goods:** The consumer goods industry currently faces a plastic problem, which can be eliminated through sustainable manufacturing and packaging methods.
- **Personal Care:** The personal care industry has the potential to become more sustainable by focusing on eco-friendly products that cater to a wide audience.
- **Children's Products:** The children's products industry offers many opportunities for sustainable innovation and the elimination of harmful plastics in product packaging and design.

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