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# Shimmering Brandy Packaging
This Peach Brandy Bottle Was Made Using Eco-Friendly Techniques

By Mishal Omar | Published 2016-11-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/peach-brandy
References: [thedieline](http://www.thedieline.com/blog/2016/11/4/susan-for-president-limited-edition-spirits-by-koval-barreled-peach-brandy) & [dandoprojects](http://www.dandoprojects.com/)

The design agency 'Dando Projects' created the packaging for this flavorful peach brandy.

The alcohol beverage's wordy name 'Susan for President: Barreled Peach Brandy' is not where its unique brand identity features end. The bottle was created using [environmentally sustainable techniques](https://www.trendhunter.com/trends/sapling-spirits-vodka) and features a sophisticated cylindrical design. The peach brandy bottle is covered in flower blooms that are made from a [shimmery material](https://www.trendhunter.com/trends/Rithms-Enlite) and capped with a gold foil material. The resulting effect is eye-catching and is able to appear as both youthful and high-quality at the same time.

This [peach brandy packaging](https://www.trendhunter.com/trends/beverage-packaging-design) reflects the quality of the alcohol's ingredients while capturing the attention of consumers who are familiar with this type of beverage, as well as those who aren't.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 50% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Packaging:** Opportunity for disruptive innovation in sustainable packaging techniques and materials for alcoholic beverages.
- **Sophisticated Design:** Opportunity for disruptive innovation in creating eye-catching and high-quality packaging designs for alcoholic beverages.
- **Youthful and High-quality Appeal:** Opportunity for disruptive innovation in designing packaging that appeals to both younger and discerning consumers.

### Industries Being Reshaped

- **Alcoholic Beverages:** Opportunity for disruptive innovation in packaging solutions for alcoholic beverages.
- **Design, Advertising, and Marketing:** Opportunity for disruptive innovation in creating unique and visually captivating packaging designs for brands.
- **Sustainable Materials:** Opportunity for disruptive innovation in developing eco-friendly materials and techniques for packaging applications.

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