# Collaborative Korean Rapper Apparel G-Dragon's PEACEMINUSONE Label Joined with VERBAL and AMBUSH By Riley von Niessen | Published 2016-12-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/peaceminusone References: [hypebeast](http://hypebeast.com/2016/11/peaceminusone-ambush-collection) & [ambushdesign](https://www.ambushdesign.com/item/peaceminusone-x-ambush/?lang=en) [G-Dragon](https://www.trendhunter.com/trends/comme-des-garons-gdragon), a South Korean rapper, singer-songwriter, fashion icon and the founder of [PEACEMINUSONE](https://www.trendhunter.com/trends/peaceminusone-x-verdy), worked with VERBAL and [AMBUSH](https://www.trendhunter.com/trends/dunkin-x-ambush) on a series of distressed denim jackets and jeans for men. In addition, the collection includes two tees, which sport PEACEMINUSONE's branding on the chest and back. A total of five pieces make up the series, with jackets and jeans offered in light indigo or black. The jackets also feature a silver nail on the chest, adding to the rugged appearance and giving them more originality. While the majority of the pieces feature statement fraying, a few are a little more refined -- giving G-Dragon fans some variance. Currently, the collection is available on AMBUSH's web store. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 59% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Fashion Design:** The collaboration between G-Dragon, VERBAL, and AMBUSH showcases the trend of artists and designers coming together to create unique fashion collections. - **Distressed Denim:** The use of distressed denim in the collection reflects the trend of incorporating unfinished and worn-out elements in clothing to create a stylish, edgy look. - **Celebrity Fashion Brands:** G-Dragon's PEACEMINUSONE label exemplifies the trend of musicians and celebrities launching their own fashion brands and collaborating with established designers. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can leverage the collaborative fashion design trend by partnering with artists and designers to create exclusive collections that appeal to a wider audience. - **Denim Manufacturing:** Denim manufacturers can capitalize on the trend of distressed denim by offering innovative techniques and finishes to create unique denim products. - **Celebrity Brand Management:** Companies specializing in celebrity brand management can explore opportunities to collaborate with musicians and celebrities to develop and market their own fashion brands. ## Related on Trend Hunter - [Designer Fashion Collabs](https://www.trendhunter.com/trends/comme-des-garons-gdragon.md) - [Global Popstar-Artist Merchandise](https://www.trendhunter.com/trends/bermensch.md) - [Popstar-Collaborative Libations](https://www.trendhunter.com/trends/peaceminosone-highball.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md) - [Heritage Denim Release](https://www.trendhunter.com/trends/denim-tears-4.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [K-Pop Tech Accessories](https://www.trendhunter.com/trends/chromatic-forms-hues.md) - [Rapper-Inspired Streetwear Brands](https://www.trendhunter.com/trends/p-by-gunna.md)