# Popstar-Collaborative Libations G-Dragon's PEACEMINOSONE Highball Breaches into New Spaces By Amy Duong | Published 2025-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peaceminosone-highball References: [koreatimes.co.kr](https://www.koreatimes.co.kr/amp/entertainment/others/20250430/g-dragon-joins-jay-park-and-sung-si-kyung-in-star-powered-liquor-ventures)  Iconic [popstar G-Dragon](https://www.trendhunter.com/trends/fizzy-sangria) and his brand have launched the special PEACEMINOSONE Highball drink which is now available for pre-orders. The drink is based with a wine foundation and the sleek package draws elements of his work in fashion, music, and lifestyle alike. It is released under his PEACEMINOSONE label. The base is a French Burgundy Sauvignon Blanc and then infused with lemon. The highball forms a refreshing taste, arriving just in time for the summer season. The packaging is also just as sleek as it is packaged in a [black can](https://www.trendhunter.com/trends/sparkling-vodka-drink) that is further detailed with the signature daisy logo. This makes it a great [collector's item for fans](https://www.trendhunter.com/trends/chagee) alike, and it was first sampled at a VIP party. Image Credit: G-Dragon, PEACEMINOSONE ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 26% | Activity: 27% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Celebrity-branded Beverages:** Collaborations between celebrities and beverage brands are gaining traction, merging star power with innovative drink concepts to captivate consumer interest. - **Lifestyle-infused Libations:** Drinks that merge elements from various lifestyle sectors such as fashion and music are emerging, creating unique value propositions beyond traditional flavor offerings. - **Collector-worthy Packaging:** The trend of designing beverage packaging as collectible items is growing, attracting consumers not just as buyers but also as fans and collectors. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry is exploring new frontiers by integrating celebrity influence with unique flavor profiles to appeal to broader audiences. - **Fashion and Lifestyle:** The fashion and lifestyle industry is increasingly intersecting with the beverage sector, providing opportunities for brands to leverage design and branding for unique consumer experiences. - **Event and Experiential Marketing:** Experiential marketing in the form of VIP tastings and limited edition releases is revolutionizing how brands engage with their audiences and create buzz around new products. ## Related on Trend Hunter - [K-Pop Star-Backed Lagers](https://www.trendhunter.com/trends/kpop-starbacked-lager.md) - [Designer Fashion Collabs](https://www.trendhunter.com/trends/comme-des-garons-gdragon.md) - [K-Pop Battle Royale Crossover](https://www.trendhunter.com/trends/gdragon-crossover.md) - [Global Popstar-Artist Merchandise](https://www.trendhunter.com/trends/bermensch.md) - [Sparkling Soju Beverages](https://www.trendhunter.com/trends/hello-soju-beverage.md) - [Rapper-Backed RTD Cocktails](https://www.trendhunter.com/trends/snoop-dogg-2.md) - [Approachable Sparkling Wines](https://www.trendhunter.com/trends/wha-gwan-glidin.md) - [Libation-Collaborative Limited Fashion](https://www.trendhunter.com/trends/romeo-hunte.md) - [Designer-Backed Regional Wines](https://www.trendhunter.com/trends/penfolds-1.md)