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# Peaceful Camouflage Couture
Ksenia Schnaider's Spring/Summer 2013 Line Plays with Pattern

By Ksenia Schnaider | Published 2012-12-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/peaceful-camo-pattern-for-ksenia-schnaider-springsummer-2013-collection
References: [kseniaschnaider](http://kseniaschnaider.com/collections/ss-2013/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=Ol_tpvGaXHs)

Ksenia Schnaider is a European studio that was founded in 2011 by Ukrainian fashion designer Ksenia Marchenko and Russian graphic designer Anton Schnaider. Their Spring/Summer 2013 line was presented and featured a collection that was bombarded with an array of handmade garments for both men and women with [unique camouflage patterns](https://www.trendhunter.com/trends/grottoflage).

Anton Schnaider from SILA project group created a section of the collection adorned with a pastel blue palette with white polka dots. Simple but traditional dresses, [unisex shirts, trousers, coats, jackets](https://www.trendhunter.com/trends/sujitha-shivajothi), silk tops and jersey suits were adorned with a unique camouflage pattern that has been created to not only hide an individual, but also to have the ability to attract the attention of the masses.

A masked philosophy is what makes the Ksenia Schnaider brand so interesting.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 74% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Handmade Camouflage:** There is a disruptive innovation opportunity for small artisans to create handmade, unique camouflage patterns for clothing and accessories.
- **Camouflage with a Twist:** There is a disruptive innovation opportunity for designers to experiment with traditional camouflage patterns, adding unique, personal touches to make them stand out.
- **Genderless Camouflage:** There is a disruptive innovation opportunity for fashion brands to create genderless clothing and accessories with camouflage patterns that can appeal to a wider range of customers.

### Sectors Adopting This

- **Fashion Design:** There is a disruptive innovation opportunity for the fashion design industry to create unique camouflage patterns that appeal to a wider audience.
- **Artisanal Clothing:** There is a disruptive innovation opportunity for artisanal clothing makers to produce garments with handmade, one-of-a-kind camouflage patterns.
- **Streetwear:** There is a disruptive innovation opportunity for streetwear brands to incorporate unique camouflage patterns into their clothing and accessories, appealing to consumers who want to stand out from the crowd.

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