# Brownie-Infused Ice Cream Treats The Ben & Jerry's Salted Caramel Brownie Peace Pop is Indulgent By Michael Hemsworth | Published 2022-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/peace-pop References: [talkingretail](https://www.talkingretail.com/products-news/frozen/ben-jerrys-adds-a-new-flavour-to-its-hand-held-ice-creams-03-02-2022/) & [benjerry](https://www.benjerry.com)  The [Ben & Jerry's](https://www.trendhunter.com/trends/ben-jerrys-peaces) Salted Caramel Brownie Peace Pop is being launched by the brand in the UK as a new flavor of the namesake ice cream treat that will provide consumers with an alternative option to try out that's indulgent and satisfying. The handheld ice cream treat features a [salted caramel ice cream](https://www.trendhunter.com/trends/little-moons-brown-butter-caramel) that is wrapped around a [brownie](https://www.trendhunter.com/trends/galactic-brownie-ice-cream) that are formed into the namesake peace sign shape. The treat is then covered in a caramel coating to give it an additional touch of sweetness and texture. The convenient stick-mounted treat is perfect as a portioned ice cream option that is suited for enjoyment anywhere. The Ben & Jerry's Salted Caramel Brownie Peace Pop is being made available in the UK as part of a multipack that will be priced at £4. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 87% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Ice Cream Innovations:** Food companies can explore new and unique ice cream flavors and forms to capture the attention of consumers and gain an edge over competitors. - **Healthier Indulgence:** Developing alternatives that satisfy cravings while ensuring that they are 'healthier' is a marketable disruptive innovation opportunity for food companies. - **Convenient Desserts:** Creating desserts that are easy to consume on-the-go can appeal to busy consumers who want quick and convenient treats. ### Industries Being Reshaped - **Food and Beverage:** Food companies can explore unique and indulgent variations of traditional treats to capture the attention of consumers and outdo competitors. - **Frozen Foods:** 'Ice cream treats like Brownie-Infused Ice Cream Treats', as well as other frozen food items that provide a quick, easy indulgence, can be sold through supermarkets, grocery stores and others in the wider frozen food industry market. - **Confectionery:** Food companies can develop new confectionery products like ice cream treats infused with chocolate or candy to differentiate themselves from competitors and win over consumers. ## Related on Trend Hunter - [Textural Ice Cream Bites](https://www.trendhunter.com/trends/ben-jerrys-peaces.md) - [Snacking-Friendly Frozen Brownie Treats](https://www.trendhunter.com/trends/brookies-cream-peaces.md) - [Chocolate-Packed Dairy-Free Frozen Desserts](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy.md) - [Artisanal Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars1.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md) - [Pint-Sized Ice Cream Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md) - [Fudgy Pretzel Ice Creams](https://www.trendhunter.com/trends/impretzively-fudged.md) - [Frozen Dessert Sandwiches](https://www.trendhunter.com/trends/cookie-dough-ice-cream-sandwich.md)