# Canned Malt-Based Teas Peace Hard Teas are a Spiked Version of the Brand's Non-Alcoholic Teas By Laura McQuarrie | Published 2023-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peace-hard-teas References: [vinepair](https://vinepair.com/booze-news/peace-hard-tea-release-2023/) & [molsoncoorsblog](https://www.molsoncoorsblog.com/peace-hard-tea)  Peace Tea has been enjoyed by consumers since its launch in 2009 and fans have been spiking the brand's eight non-alcoholic flavors for just as long—and soon, consumers won't need to do any mixing of their own with the upcoming launch of Peace Hard Tea. Peace Hard Tea is a new line of malt-based teas, each at 5% ABV, that will be coming to consumers as of fall 2023 in already familiar, fan-favorite flavors like Freedom of Peach, Really Really Razzy, and More Peace More Lemon. According to a brand representative, "Hard tea is growing faster than any other beer alternative segment, and Peace Hard Tea fits right in, building on fruit-forward Peace Tea’s loyal fanbase but made for 21-plus legal-drinking age consumers." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 40% | Activity: 34% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hard Tea Trend:** The rise of hard tea as a popular alcoholic beverage offers an opportunity for beverage companies to introduce new malt-based tea lines like Peace Hard Tea. - **Ready-to-drink Trend:** The convenient and ready-to-drink aspect of Peace Hard Tea appeals to busy consumers searching for on-the-go alcoholic beverages. - **Flavored Malt Beverage Trend:** Peace Hard Tea's use of unique and fruity flavors aligns with the current trend of flavored malt beverages. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can capitalize on the ongoing trend of alcoholic tea drinks by introducing innovative malt-based tea flavors to attract consumers. - **Alcohol Industry:** Peace Hard Tea's malt-based tea offering may attract new customers to the alcohol industry who are drawn to non-traditional alcoholic beverages. - **Convenience Industry:** Convenience stores and retailers can take advantage of the ready-to-drink aspect of Peace Hard Tea and appeal to consumers seeking a convenient, on-the-go alcoholic beverage. ## Related on Trend Hunter - [Hard Malt Teas](https://www.trendhunter.com/trends/lipton-hard-iced-tea.md) - [Uncarbonated Hard Teas](https://www.trendhunter.com/trends/uncarbonated-hard-teas.md) - [Non-Carbonated Hard Tea Refreshments](https://www.trendhunter.com/trends/mikes-harder-tea.md) - [High-ABV Hard Teas](https://www.trendhunter.com/trends/hard-tea-in-a-can.md) - [Refreshing Hard Iced Teas](https://www.trendhunter.com/trends/refreshing-hard-iced-teas.md) - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea.md) - [High-ABV Iced Teas](https://www.trendhunter.com/trends/xpress-harder-iced-tea.md) - [Peach-Flavored Hard Teas](https://www.trendhunter.com/trends/kyla-peach-bellini.md) - [Boldly Flavored Hard Teas](https://www.trendhunter.com/trends/hard-teas.md)