# Brand Unity Burgers Burger King Enlisted the Help of Other Restaurants for a Peace Day Burger By Christopher Magsambol | Published 2015-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/peace-day References: [creativity-online](http://creativity-online.com/work/burger-king-peace-day-burger/43333) & [twitter](https://twitter.com/creativitymag/status/644551612590112768) With Peace Day slowly approaching, [Burger King](https://www.trendhunter.com/trends/burger-king-6) continues its quest for the ultimate sandwich. Despite [McDonald's](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers) infamous rejection of Burger King's peace offering, four other restaurants have gladly stepped in. Burger King is calling the result a "culinary mashup of a lifetime," and will feature a combination of signature dishes from [Denny's](https://www.trendhunter.com/trends/spring-break-pass-fanny-packs), Wayback, Krystal's, Giraffas' and of course, Burger King. Ironically, the rejection by McDonald's may have helped foster more positive publicity for Burger King, even more than had the McWhopper actually happened. It was not long after however that other fast food chains joined the Peace Day festivities, resulting in a reshuffled sandwich offering. As it stands, the plan is to give away 15,000 free burgers at a pop-up restaurant in downtown Atlanta on Peace Day on September 21st. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Culinary Mashup:** The trend of combining signature dishes from multiple restaurants to create innovative culinary experiences. - **Positive Publicity:** The trend of leveraging rejected collaborations to generate positive buzz and media attention. - **Pop-up Restaurants:** The trend of creating temporary dining experiences in unconventional locations to generate excitement and drive foot traffic. ### Sectors Adopting This - **Fast Food:** Disruptive innovation opportunity: Collaborate with other fast food chains to create limited-time menu items and attract new customers. - **Hospitality:** Disruptive innovation opportunity: Launch pop-up restaurants in unexpected locations to create unique dining experiences and generate buzz. - **Marketing and PR:** Disruptive innovation opportunity: Utilize rejection and controversy as a strategic tool to generate positive publicity and media coverage. ## Related on Trend Hunter - [Competition-Born Burger Inventions](https://www.trendhunter.com/trends/burger-king-6.md) - [Guest-Inspired Premium Burgers](https://www.trendhunter.com/trends/ultimate-steakhouse-whopper.md) - [Upsized Fast-Food Burgers](https://www.trendhunter.com/trends/big-king-burger.md) - [Co-Branded Holiday-Inspired Burgers](https://www.trendhunter.com/trends/friendsgiving-burger.md) - [Cheeky Competitor-Inspired Burgers](https://www.trendhunter.com/trends/the-big-way.md) - [Consumer-Driven QSR Burger Contests](https://www.trendhunter.com/trends/million-dollar-whopper-contest.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Fan-Made Sandwich Creations](https://www.trendhunter.com/trends/whopper-contest.md) - [Exclusive Smashburger Collabs](https://www.trendhunter.com/trends/steak-frites-burger.md)