# Bike-Delivered Organic Java Peace Coffee is a Fair Trade Brew Company in Minneapolis By Rebecca Byers | Published 2013-05-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/peace-coffee References: [peacecoffeeshop](http://www.peacecoffeeshop.com/) & [peacecoffee](http://www.peacecoffee.com/) Peace Coffee is a Minneapolis-based [fair trade and organic coffee](https://www.trendhunter.com/trends/expressive-organic-coffee) company that has been providing high quality, responsibly sourced java to the Twin Cities since 1996, before fair trade certification in the US. According to their website, the "story goes" that Peace Coffee was born in a conversation between their parent company, the local non-profit, the Institute for Agriculture and Trade Policy, and a group of Mexican farmers. Eventually, Peace Coffee co-founded Cooperative Coffees, an importing co-op that now comprises 23 community-based coffee roasters in the US and Canada. Peace Coffee's completes its supply chain with their baristas at the first cafe, [Peace Coffee Shop Wonderland Park](http://www.trendhunter.com/trends/peace-coffee-shop). **Contact Information** Peace Coffee [website](http://www.peacecoffee.com/) Peace Coffee on [Facebook](http://www.facebook.com/pages/Peace-Coffee/26583664405) Peace Coffee on [Twitter](http://twitter.com/peace_coffee) ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 53% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Fair Trade Certification:** Disruptive innovation opportunity: Creating new fair trade certification standards and processes to ensure responsible sourcing of products. - **Importing Co-op:** Disruptive innovation opportunity: Developing a digital platform to connect importing co-ops and community-based coffee roasters for more efficient and sustainable supply chains. - **Community-based Coffee Roasters:** Disruptive innovation opportunity: Implementing AI and automation technologies to optimize coffee roasting processes and increase production capacity. ### Who This Affects Most - **Coffee:** Disruptive innovation opportunity: Using blockchain technology to create transparency and traceability in the coffee supply chain, ensuring fair and ethical practices. - **Fair Trade:** Disruptive innovation opportunity: Introducing disruptive sustainability practices and technologies to the fair trade industry, such as vertical farming for coffee production. - **Digital Platforms:** Disruptive innovation opportunity: Creating a specialized digital platform for connecting fair trade organizations, importing co-ops, and coffee retailers to streamline operations and improve collaboration. ## Related on Trend Hunter - [Online Coffee Subscriptions](https://www.trendhunter.com/trends/trade-coffee.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Multi-Bean Coffee Blends](https://www.trendhunter.com/trends/fairtrade-organic-five-country-blend.md) - [Ethically Sourced Coffee Subscriptions](https://www.trendhunter.com/trends/ethically-sourced-coffee.md) - [Regenerative Organic Coffees](https://www.trendhunter.com/trends/regenerative-coffee1.md) - [Chickpea-Based Ground Coffees](https://www.trendhunter.com/trends/coffee-free-coffee-1.md) - [Sustainable Coffee Initiatives](https://www.trendhunter.com/trends/crop-to-cup.md) - [Seasonal Fair Trade Brews](https://www.trendhunter.com/trends/death-wish-coffee-1.md) - [Bean-Free Coffee Alternatives](https://www.trendhunter.com/trends/beanfree-coffee.md)