# Pea Protein Chips The Safe + Fair Food Company's Newest Chips are Plant-Based & Allergy-Friendly By Laura McQuarrie | Published 2019-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pea-protein-chips References: [prnewswire](https://www.prnewswire.com/news-releases/the-safe--fair-food-company-introduces-new-gluten-free-allergy-friendly-plant-based-pea-protein-chips-300772209.html) & [safeandfair](https://www.safeandfair.com/collections/chips/products/pea-protein-chips-bundle) The Safe + Fair Food Company is continuing to add to its line of allergy-friendly food products, this time with a trio of Pea Protein Chips. These gluten-free, [plant-based chips](https://www.trendhunter.com/trends/vegan-cheezy-cheddar-pops) are made without the eight top allergens and boast a base of pea protein and lentil flour. The Hickory BBQ, [Sea Salt](https://www.trendhunter.com/trends/hippeas-sea-salt-lime) and Sweet Jalapeño Pea Protein Chips are paced with nine to 10 grams of protein per serving and will also appeal to those who are searching for cholesterol-free snacks that exclude artificial ingredients, preservatives, high fructose corn syrup, MSG and trans fat. According to The Safe + Fair Food Company CEO Will Holsworth, "consumers are showing greater interest in plant-based food and are actively seeking protein-rich snack options in this category." As part of its commitment to serving those with food allergies, the brand donates 3% of proceeds to the Sean N. Parker Center for Allergy and Asthma Research at [Stanford University](https://www.trendhunter.com/trends/creatine-by-elysium-health). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Allergy-friendly Food Products:** Opportunity for creating innovative, plant-based and protein-rich snacks that cater to consumers with allergies. - **Plant-based Food:** Opportunity to develop more plant-based food options to meet the growing consumer demand. - **Protein-rich Snacks:** Opportunity to create protein-packed snacks as consumers actively seek healthier snack options. ### Where This Applies - **Food Manufacturing:** Opportunity for food manufacturers to expand their product lines with allergy-friendly, plant-based snacks. - **Health Food Retail:** Opportunity for health food retailers to offer a wider range of allergy-friendly and plant-based snacks to cater to consumer preferences. - **Non-profit Organizations:** Opportunity for non-profit organizations to collaborate with food companies to promote allergy-friendly and plant-based snack options while supporting allergy and asthma research. ## Related on Trend Hunter - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Globally Inspired Protein Chips](https://www.trendhunter.com/trends/highprotein-chips.md) - [Pea-Based Chip Brands](https://www.trendhunter.com/trends/peatos-1.md) - [Sweetly Spiced Protein Chips](https://www.trendhunter.com/trends/sweet-chili-popped-crisps.md) - [Grain-Free Baked Crisps](https://www.trendhunter.com/trends/savory-crisps.md) - [Protein-Rich Tortilla Chips](https://www.trendhunter.com/trends/restaurant-style-protein-chips.md) - [Gut-Supporting Veggie Chips](https://www.trendhunter.com/trends/probiotic-hiprotein-veggie.md) - [Protein Tempeh Chips](https://www.trendhunter.com/trends/oright-tempeh-chips.md) - [High-Protein Pizza Chips](https://www.trendhunter.com/trends/popped-protein-chips.md)